Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
Edited by Ethné Swartz, Caren Scheepers, Adam Lindgreen, Shumaila Yousafzai, Marianne Matthee
Offering invaluable insights into technologically-driven change in Africa, this incisive book envisions myriad positive economic changes brought about by new technologies and innovations. Rooted in original research from contributors wh...
Edited by Mirela Xheneti, Silvia Costa, Jarna Heinonen, Agnieszka Kurczewska
The contextual turn in the field of entrepreneurship means it is crucial for scholars to integrate into their research the multifaceted contexts in which entrepreneurship is embedded. This insightful book explores the different spatial, ...
Modern organisations are often faced with a paradoxical need both to enact lasting change and at the same time maintain a sense of continuity. This erudite Research Agenda addresses the otherwise understudied connection between continuit...
This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the c...
Edited by Gregory S. Dawson, Kathryn Brohman, Kevin C. Desouza
Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models...
This innovative book traces women’s entrepreneurial journeys in Sub-Saharan Africa, examining the linkages between entrepreneurship, gender and development context. With extensive case studies of women’s experiences across the enterprise...
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor...
Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and proced...
Rethinking Tourism and Development provides a critical analysis of the tourism industry's impact on development and the environment. While tourism contributes significantly to the global economy, it also generates environmental costs tha...
Edited by Javed G. Hussain, Samuel Salia, Jonathan M. Scott
This cutting-edge book explores the impact of pandemic shocks and other crises on businesses. Focusing on growing threats to business resilience, it offers innovative strategies to manage financial change and reposition small and medium-...
