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Handbooks of Research Methods in Management series

Series Editor: Mark N.K. Saunders

This major series provides the starting point for new PhD students in business and management and related social science disciplines. Each handbook will give definitive overviews of research methods appropriate for particular subjects within management. The series produces prestigious high quality works of lasting significance, shedding light on quantitative, qualitative and mixed research methods.

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Elgar Research Agendas

Elgar Research Agendas outline the future of research in a given area.  Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.

Forward-looking and innovative, Elgar Research Agendas are an essential resource for PhD students, scholars and anybody who wants to be at the forefront of research.

 

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Featured titles

Hollebeek Hbk Customer square

Handbook of Research on Customer Engagement

Edited by Linda D. Hollebeek and David E. Sprott,

Available in print and eBook format

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study..


About the editors

Francine O'Sullivan

Business & Management, Entrepreneurship

Francine is publisher for the business and management list. She commissions books outside The Americas as well as overseeing the growth of the list. She joined Edward Elgar as a fresh faced assistant editor last...

Alan Sturmer

Economics, Business & Management, Innovation, Geography, Urban & Regional Studies, Transport

Alan is Executive Editor with responsibility for commissioning for the business and management and economics lists in our US office as well as administering the day-to-day operations of the editorial team there. Before coming to...


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