Business and Management
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin... -
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![How to Write Great Business Cases]()
How to Write Great Business Cases
Karin Schnarr, Meredith J. Woodwark
Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case a... -
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![Concise Introduction to Sports Marketing]()
Concise Introduction to Sports Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi... -
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![Field Guide to Family Business Research]()
Field Guide to Family Business Research
Edited by Keith H. Brigham, G. T. Payne
The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars,... -
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![Entrepreneurial Thinking]()
Entrepreneurial Thinking
David Valliere
Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to... -
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![Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era]()
Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era
Edited by Javed G. Hussain, Samuel Salia, Jonathan M. Scott
This cutting-edge book explores the impact of pandemic shocks and other crises on businesses. Focusing on growing threats to business resilience, it offers innovative strategies to manage financial change and reposition small and medium-... -
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![Leadership and Charisma]()
Leadership and Charisma
Micha Popper, Omri Castelnovo
This innovative book explores the universal and cultural foundations that underlie the dynamics of leadership. It asks key questions such as: why are we attracted to leaders? Why do we perceive certain leaders as charismatic? And why do ...eBook:Find out more$28.00
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![How to do Action Research for Transformations]()
How to do Action Research for Transformations
Hilary Bradbury
Capturing years of innovation within contemporary action research, Hilary Bradbury highlights where action research for transformations (ART) is directed: towards responding to climate change and achieving global sustainability goals. Pa...eBook:Find out more$37.60
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![Bullying and Harassment at Work]()
Bullying and Harassment at Work
David D. Van Fleet, Ella W. Van Fleet
Bullying, harassment and other unacceptable workplace behaviors pose significant problems for organizations. This exploration of the issue notes that factors from within the organization may help determine who and why some individuals be...eBook:Find out more$37.60
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![Institutional Theory and Organizational Change]()
Institutional Theory and Organizational Change
Staffan Furusten
Fully revised and refined, this new edition of Institutional Theory and Organizational Change considers the developments in the field of institutional organization theory over the past decade. With each chapter being significantly update...eBook:Find out more$27.16
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![Religion and Public Administration]()
Religion and Public Administration
Edoardo Ongaro, Michele Tantardini
Exploring the manifold relationships between religion and public administration, this topical book conceptualises and theorises the diverse influence of religions on the functioning of public administrative systems across the globe. -
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![Work and Employment Relations in Southern Europe]()
Work and Employment Relations in Southern Europe
Edited by Carlos J. Fernández Rodríguez, Miguel Martínez Lucio
Positioning industrial relations in a discussion that is sensitive to broader political, historical, and ideological tensions, this insightful book offers reflections on the politics of de-regulation that have developed in southern Europ...
