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How to Fast-Track Your Academic Career

Hardback

How to Fast-Track Your Academic Career

A Guide for Mid-Career Scholars

9781839101779 Edward Elgar Publishing
Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Gordon Institute of Business Science, University of Pretoria, South Africa, C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US, John Nicholson, Professor, Huddersfield Business School, University of Huddersfield, UK and Joëlle Vanhamme, Professor, EDHEC Business School, France
Publication Date: May 2021 ISBN: 978 1 83910 177 9 Extent: c 288 pp
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.

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This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
 
Experienced scholars outline the key stages towards building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, building research groups, and drafting funding applications. The book describes the processes involved in both collaborating with peers and engaging with research students, paying close attention to the ways in which scholars translate research into teaching. Offering crucial advice based on practical knowledge, the book guides early- to mid-career scholars to publication success and highlights the most effective ways to maintain relevance, impact and societal value throughout one’s career.
 
Providing a holistic view of research culture, this cutting-edge book is critical reading for early- to mid-career scholars. The book will also be useful for recent graduates planning their careers in academia.
Critical Acclaim
‘How does one become a successful academician? The need to reconcile research, teaching, impact, and service imperatives is a relentless challenge. Equally, balancing professional development and personal lives and responsibilities is a necessary prerequisite to a long and fruitful career. This book, coauthored by a series of successful and internationally regarded academics, provides a very thoughtful exploration of these fundamental, yet challenging questions. The final chapter on societal value provides a holistic synthesis addressing the question of how one defines, identifies, and measures the value of one’s research to business and wider society. I recommend this book to the doctoral student, tenure-tracker, and mid-career academician.’
– Rob Morgan, Cardiff University, UK

‘How to Fast-Track Your Academic Career provides invaluable insights to mid-career scholars to successfully navigate through the challenges they face in a career in academia. It also addresses the concerns of these mid-career scholars. The book is a must read, not only for mid-career business-to-business marketing scholars but for any scholar who is pursuing an academic career at a business school.’
– Daniel J. Petzer, University of Pretoria, South Africa

‘We all have memories about “tips” exchanged with colleagues at every stage of our academic life. First, about how to find a supervisor; later, on how to write good articles or answer reviewers’ comments? Still later, on how to supervise Ph.D. students or how to use academic research in our teaching. We had the good luck—or not—of having colleagues distilling those very precious pieces of advice. So what a pleasure to find all this advice and these recommendations, orientations, and indications in a single book. Every aspect of our academic lives are dealt with here! I would have loved to read this book when I was a young scholar registering for my first years in a research master. For me, this book is the definitive guide for accompanying you through your life as an academic scholar. Relevant, friendly, and inspiring.’
– Catherine Pardo, EMLYON Business School, France

‘How to Fast-Track Your Academic Career is a highly recommendable book for any marketing scholar, not just for those in the middle or their careers. Becoming successful is important but staying it is even more so. Reading this book will help reflect on one’s activities and career but it also provides a very concrete set of tools, which are directly applicable for any scholar. The authors have all made their mark on the field of Industrial Marketing Management and they should be commended for sharing their “secrets to success” with us.’
– Gerrit van Bruggen, Rotterdam School of Management, Erasmus University, the Netherlands

‘Plenty of guidance exists for early career business school academics but little for mid-career academics. Lindgreen, Di Benedetto, Nicholson, and Vanhamme remedy this deficit by writing a comprehensive book that covers all aspects of the professional life of a mid-career business-to-business researcher - teaching, research, and student supervision. The authors offer useful suggestions on various topics, such as how to create a research group and how to collaborate with practitioners. They share not only their own thoughts and experiences regarding each topic but also the insights of other experienced academics. Overall, I recommend this book for any mid-career business school academic.’
– Gloria Barczak, Northeastern University, United States
Contributors
Contributors include: M.B. Beverland, N. Bjørn-Andersen, R.J. Brodie, A.H. Clarke, M.R. Evald, E. Jaakkola, W.J. Johnston, Z. Khan, F. Kock, D. Lambert, P. LaPlaca, F. Maon, P. Naudé, R. Palmer, S. Pattinson, M. Storgaard, E. van Raaij, M. van der Borgh, V. Venkatraman, C. Verdich

This title is available for institutional purchase via Elgaronline.

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