Business and Management
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![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde... -
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Advanced Introduction to Negotiation]()
Advanced Introduction to Negotiation
Leigh Thompson, Cynthia S. Wang
Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the... -
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![Advanced Introduction to Megaprojects]()
Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th... -
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Advanced Introduction to Social Capital
Karen S. Cook
This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil... -
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Advanced Introduction to Private Equity
Paul A. Gompers, Steven N. Kaplan
This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...eBook:Find out more£15.96
