Business and Management
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![Sports Marketing]()
Sports Marketing
John A. Davis, Jessica Zutz Hilbert
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...eBook:Find out more£44.76
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![About Entrepreneurship]()
About Entrepreneurship
Björn Bjerke
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.eBook:Find out more£33.56
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![International Management]()
International Management
Paul N. Gooderham, Birgitte Grøgaard, Odd Nordhaug
This timely and accessible MBA textbook explores the challenges faced by today’s multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the ...eBook:Find out more£31.20
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![The Economics of Organization and Coordination]()
The Economics of Organization and Coordination
Peter-J Jost
This book provides a comprehensive economic approach for the analysis of organizational structure. It considers the parallels of coordination within firms, coordination between firms and market coordination and offers an economic analysi...eBook:Find out more£33.56
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![Entrepreneurship]()
Entrepreneurship
Robert A. Baron
By presenting accurate knowledge about entrepreneurship itself, this book serves to convert the rising tide of interest in entrepreneurship into advice and guidance that can actually assist entrepreneurs in achieving their goals. In orde...eBook:Find out more£27.96
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![Managing Organizational Behavior]()
Managing Organizational Behavior
Henry Tosi, Massimo Pilati
The book will be welcomed by instructors and students of organizational behavior around the world, as previous editions have been since the first edition appeared in 1977.eBook:Find out more£40.76
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![An Introduction to Actuarial Studies, Second Edition]()
An Introduction to Actuarial Studies, Second Edition
M. E. Atkinson, D. C.M. Dickson
An Introduction to Actuarial Studies provides a contemporary guide to actuarial technique and practice. This substantially revised and extended new edition includes: · New and thoroughly updated material · Many more exercises with sol...eBook:Find out more£25.00
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![International Business Marketing in Emerging Country Markets]()
International Business Marketing in Emerging Country Markets
Hans Jansson
International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...eBook:Find out more£29.56
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![The Economics of Innovation]()
The Economics of Innovation
G. M.P. Swann
This major textbook provides a comprehensive yet accessible introduction to the economics of innovation, written for students with some basic knowledge of economics. G.M. Peter Swann contends that innovation is one of the most important ...eBook:Find out more£29.56
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![Multinational Enterprises and the Global Economy, Second Edition]()
Multinational Enterprises and the Global Economy, Second Edition
John H. Dunning, Sarianna M. Lundan
This thoroughly updated and revised edition of a widely acclaimed, classic text will be required reading for academics, policymakers and advanced students of international business worldwide. Employing a distinctive and unified framework...eBook:Find out more£43.96
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![International Business Strategy in Emerging Country Markets]()
International Business Strategy in Emerging Country Markets
Hans Jansson
This book will strongly appeal to postgraduate students, researchers and academics focussing on international business strategy. It will also equip managers and consultants with frameworks and tools to facilitate a deeper understanding o...eBook:Find out more£29.56
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![Understanding Entrepreneurship]()
Understanding Entrepreneurship
Björn Bjerke
Understanding Entrepreneurship is a truly remarkable textbook that will provide an absorbing and illuminating read for all those – academics, students and practitioners alike – with an interest in entrepreneurship.eBook:Find out more£27.96
