Business and Management
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![Handbook on the Business of Sustainability]()
Handbook on the Business of Sustainability
Edited by Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, Paul Tracey
This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four dis...eBook:Find out more£40.76
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more£36.76
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![Resilience and the Management of Nonprofit Organizations]()
Resilience and the Management of Nonprofit Organizations
Dennis R. Young, Elizabeth A.M. Searing
This timely book examines the serious threats that pandemics, economic recessions, terrorist attacks and other potentially catastrophic events pose to nonprofit organizations. Reliant on donors, regulators, government funders and dedicat...eBook:Find out more£19.96
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![Entrepreneurial Thinking]()
Entrepreneurial Thinking
David Valliere
Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to...eBook:Find out more£23.16
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![Arts-Based Approaches to Business Education]()
Arts-Based Approaches to Business Education
Bronte van der Hoorn, Paul Donovan
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the b...eBook:Find out more£19.16
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more£22.36
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![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more£22.36
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![Research Handbook on Strategic Entrepreneurship]()
Research Handbook on Strategic Entrepreneurship
Edited by Vishal K. Gupta, A. B. Goktan, Galina V. Shirokova, Amit Karna
This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars a...eBook:Find out more£32.76
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![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more£26.36
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![Research Handbook on Knowledge Transfer and International Business]()
Research Handbook on Knowledge Transfer and International Business
Edited by Zaheer Khan, Smitha R. Nair, Yong K. Lew
This comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related ...eBook:Find out more£32.76
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![Research Handbook on Entrepreneurship as Practice]()
Research Handbook on Entrepreneurship as Practice
Edited by Neil A. Thompson, Orla Byrne, Anna Jenkins, Bruce T. Teague
This Research Handbook advances entrepreneurship theory in new ways by integrating and contributing to contemporary theories of practice. Leading theorists and entrepreneurship experts, who are part of the growing Entrepreneurship as Pra...eBook:Find out more£32.76
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![How to Engage Policy Makers with Your Research]()
How to Engage Policy Makers with Your Research
Edited by Tim Vorley, Syahirah Abdul Rahman, Lauren Tuckerman, Phil Wallace
Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, i...eBook:Find out more£26.36
