Marketing
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![The Globalization of Retailing]()
The Globalization of Retailing
Edited by Neil M. Coe, Neil Wrigley
This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail c... -
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![International Business Marketing in Emerging Country Markets]()
International Business Marketing in Emerging Country Markets
Hans Jansson
International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...eBook:Find out more£29.56
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![International Marketing: Modern and Classic Papers]()
International Marketing: Modern and Classic Papers
Edited by Stanley J. Paliwoda, John K. Ryans Jr
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers f... -
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![Strategic Marketing and the Future of Consumer Behaviour]()
Strategic Marketing and the Future of Consumer Behaviour
Theo B.C. Poiesz, W. F. van Raaij
The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi... -
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![Franchise Contracting and Organization]()
Franchise Contracting and Organization
Edited by Francine Lafontaine
Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually... -
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Björn Bjerke, Claes M. Hultman
This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.eBook:Find out more£32.76
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall... -
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![MARKETING]()
MARKETING
Edited by Stanley C. Hollander, Kathleen M. Rassuli
The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...
