Marketing
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![Handbook of Pricing Research in Marketing]()
Handbook of Pricing Research in Marketing
Edited by Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...eBook:Find out more£51.16
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![Collaborating with Customers to Innovate]()
Collaborating with Customers to Innovate
Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...eBook:Find out more£24.76
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![Business Relating Business]()
Business Relating Business
Ian Wilkinson
Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...eBook:Find out more£29.56
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![International Business Marketing in Emerging Country Markets]()
International Business Marketing in Emerging Country Markets
Hans Jansson
International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...eBook:Find out more£29.56
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...eBook:Find out more£55.16
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![The Economics of Retailing and Distribution]()
The Economics of Retailing and Distribution
Roger R. Betancourt
This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...eBook:Find out more£32.76
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![Handbook of Research in International Marketing]()
Handbook of Research in International Marketing
Edited by Subhash C. Jain
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con... -
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Björn Bjerke, Claes M. Hultman
This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.eBook:Find out more£32.76
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![The Elgar Companion to Consumer Research and Economic Psychology]()
The Elgar Companion to Consumer Research and Economic Psychology
Edited by Peter E. Earl, Simon Kemp
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensabl...eBook:Find out more£47.16
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
