Marketing
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![Handbook of Research in International Marketing, Second Edition]()
Handbook of Research in International Marketing, Second Edition
Edited by Subhash C. Jain, David A. Griffith
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lac...eBook:Find out more£48.00
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![Handbook of Pricing Research in Marketing]()
Handbook of Pricing Research in Marketing
Edited by Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...eBook:Find out more£51.16
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![Handbook on Brand and Experience Management]()
Handbook on Brand and Experience Management
Edited by Bernd H. Schmitt, David L. Rogers
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding bran...eBook:Find out more£48.00
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...eBook:Find out more£55.16
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![Handbook of Research in International Marketing]()
Handbook of Research in International Marketing
Edited by Subhash C. Jain
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con...
