Marketing
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![Handbook on Research in Relationship Marketing]()
Handbook on Research in Relationship Marketing
Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...eBook:Find out more£39.16
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![Research Handbook on Export Marketing]()
Research Handbook on Export Marketing
Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...eBook:Find out more£39.16
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![Handbook of Research on Marketing and Corporate Social Responsibility]()
Handbook of Research on Marketing and Corporate Social Responsibility
Edited by Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...eBook:Find out more£39.16
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![Handbook on the Economics of Retailing and Distribution]()
Handbook on the Economics of Retailing and Distribution
Edited by Emek Basker
This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from...eBook:Find out more£48.00
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![Handbook of Service Marketing Research]()
Handbook of Service Marketing Research
Edited by Roland T. Rust, Ming-Hui Huang
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.eBook:Find out more£39.16
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![Handbook on Ethics and Marketing]()
Handbook on Ethics and Marketing
Edited by Alexander Nill
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.eBook:Find out more£48.00
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![Handbook of Research on Customer Equity in Marketing]()
Handbook of Research on Customer Equity in Marketing
Edited by V. Kumar, Denish Shah
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metri...eBook:Find out more£48.00
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![Handbook of Research on International Advertising]()
Handbook of Research on International Advertising
Edited by Shintaro Okazaki
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...eBook:Find out more£39.16
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![Handbook of Research on Born Globals]()
Handbook of Research on Born Globals
Edited by Mika Gabrielsson, V. H. Manek Kirpalani
This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...eBook:Find out more£39.16
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![Handbook of Developments in Consumer Behaviour]()
Handbook of Developments in Consumer Behaviour
Edited by Victoria K. Wells, Gordon Foxall
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...eBook:Find out more£39.16
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![Handbook on the Experience Economy]()
Handbook on the Experience Economy
Edited by Jon Sundbo, Flemming Sørensen
This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...eBook:Find out more£48.00
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![Handbook of Islamic Marketing]()
Handbook of Islamic Marketing
Edited by Özlem Sandıkcı, Gillian Rice
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...eBook:Find out more£43.16
