Marketing
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![A Research Agenda for Digital Transformation]()
A Research Agenda for Digital Transformation
Edited by John Q. Dong, Peter C. Verhoef
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a w... -
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![Fixing Prices]()
Fixing Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...eBook:Find out more£23.96
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![Services in Sport Management]()
Services in Sport Management
Ekaterina Glebova
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig... -
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![Understanding Collaborative Consumption]()
Understanding Collaborative Consumption
Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...eBook:Find out more£25.00
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![The Human Dimension of the Circular Economy]()
The Human Dimension of the Circular Economy
Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...eBook:Find out more£25.00
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![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.eBook:Find out more£21.56
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![A Research Agenda for Service Marketing]()
A Research Agenda for Service Marketing
Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...eBook:Find out more£25.00
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![Group and Team Work]()
Group and Team Work
Ricardo Flores, Antonina Bauman
By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...eBook:Find out more£23.16
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![The Materials of Service Design]()
The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...eBook:Find out more£25.00
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![Marketing Automation and Decision Making]()
Marketing Automation and Decision Making
Simone Guercini
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...eBook:Find out more£25.00
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![A Research Agenda for Brand Management in a New Era of Consumerism]()
A Research Agenda for Brand Management in a New Era of Consumerism
Edited by Ceridwyn King, Enrique Murillo
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...eBook:Find out more£25.00
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![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more£22.36
