Marketing

  1. Add to Wish List Concise Introduction to Sport Marketing

    Concise Introduction to Sport Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (2023)

    List price £27.95

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    Hardback (2023)

    List price £85.00

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  2. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (2022)

    List price £109.00

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    Paperback (2023)

    List price £32.95

    Member price £26.36

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  3. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price £109.00

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    Paperback (2023)

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  4. Add to Wish List A Research Agenda for Consumer Financial Behavior

    A Research Agenda for Consumer Financial Behavior

    Edited by Jing J. Xiao, Satish Kumar
    With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable...
    Hardback (2023)

    List price £115.00

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    £25.00

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  5. Add to Wish List Cross-Cultural Consumer Behavior

    Cross-Cultural Consumer Behavior

    Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
    This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
    Paperback (2023)

    List price £44.00

    Member price £35.20

    Hardback (2023)

    List price £145.00

    Member price £130.50

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    £35.20

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  6. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (2022)

    List price £78.00

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    Paperback (2023)

    List price £25.95

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  7. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price £31.95

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    Hardback (2023)

    List price £110.00

    Member price £99.00

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  8. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price £73.00

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    Paperback (2023)

    List price £23.95

    Member price £19.16

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    £19.16

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  9. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price £104.00

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    Paperback (2022)

    List price £31.95

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  10. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...
    Hardback (2021)

    List price £114.00

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  11. Add to Wish List The Artisan Brand

    The Artisan Brand

    Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
    Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...
    Hardback (2022)

    List price £99.00

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  12. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price £131.00

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    Paperback (2022)

    List price £37.95

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