In this Handbook, Peter Rule and Vaughn M. John bring together international experts to provide a thorough overview of case study research in the social sciences. Analysing both historical and contemporary examples, the Handbook contains...
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...
The Handbook of Creativity Assessment provides a holistic overview of the current theories and methods used to evaluate creativity. Setting out clear guidance for the effective assessment of both creative potential and creative performan...