Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor...
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the b...
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars,...
Edited by Luca Simeone, David Drabble, Nicola Morelli, Amalia de Götzen
This book offers insights into how the Theory of Change framework can be effectively employed in a wide range of social interventions. Presenting its potential to support strategy and strategic thinking, this book offers an entry point t...
Providing an in-depth exploration of the formation, building, development, and evolutionary phases of sustainable alliances, this book presents a new perspective on organizational change in value-driven alliances. Combining theoretical i...
