Strategic Management
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![Advanced Introduction to Sustainable Careers]()
Advanced Introduction to Sustainable Careers
Jeffrey H. Greenhaus, Gerard A. Callanan
This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ... -
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul Schoemaker
‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the ... -
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
‘This is an important book. What distinguishes marketing from other activities of an organization is the centrality of customers and the environment in which they are embedded to effective management decision making. This is the first bo... -
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie... -
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![Family Business Case Studies Across the World]()
Family Business Case Studies Across the World
Edited by Jeremy Cheng, Luis Díaz-Matajira, Nupur P. Bang, Rodrigo Basco, Andrea Calabrò, Albert E. James, Georges Samara
‘This very impressive volume contains extraordinarily useful case studies that address key challenges that face family businesses today. The authors generously share their academic expertise and blend it with up to date stories based on ... -
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![A Research Agenda for Sport Management]()
A Research Agenda for Sport Management
Edited by David Shilbury
‘Sport management scholars and practitioners can be proud of the growth and refinement of the field over the past 40 years. Renowned scholar David Shilbury and his contributors have effectively chronicled our exciting journey, and outlin... -
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![Handbook on Digital Business Ecosystems]()
Handbook on Digital Business Ecosystems
Edited by Sabine Baumann
‘Digital business ecosystems revolutionize the practice and theory of value creation in manufacturing, services and supply chains. This Handbook is a very timely and comprehensively designed source of an utmost importance. It comprises b... -
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![Salvaging Corporate Sustainability]()
Salvaging Corporate Sustainability
Michael L. Barnett, Irene Henriques, Bryan W. Husted
‘This book casts a much needed critical eye on the mantra of the win-win scenario, the idea that business can do well economically by doing good for society and the environment. The reality is far more complex and, as the authors rightly... -
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Subcategories -
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![Research Handbook on Strategic Entrepreneurship]()
Research Handbook on Strategic Entrepreneurship
Edited by Vishal K. Gupta, A. B. Goktan, Galina V. Shirokova, Amit Karna
‘The intersection of strategy and entrepreneurship in the form of strategic entrepreneurship is one of today’s most important and interesting research areas. Gupta, Shirokova, Karna, and Goktan have assembled a far-reaching and eclectic ... -
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![Handbook on the Business of Sustainability]()
Handbook on the Business of Sustainability
Edited by Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, Paul Tracey
‘Sustainability in business is complex because of the interdependencies and interconnectedness to other elements of the firm’s core business. The Handbook on the Business of Sustainability is a compilation of chapters that constitute a “...
