Innovation and Technology
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more£41.56
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![Industrial Policy for the Manufacturing Revolution]()
Industrial Policy for the Manufacturing Revolution
Patrizio Bianchi, Sandrine Labory
This book offers a critical reflection on the meaning and expected impact of the fourth industrial revolution, and its implications for industrial policy. Industrial revolutions are considered not only in terms of technological progress,...eBook:Find out more£19.16
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![The Two Faces of Institutional Innovation]()
The Two Faces of Institutional Innovation
Leonardo Avritzer
This book evaluates democratic innovations to allow a full analysis of the different practices that have emerged recently in Latin America. These innovations, often viewed in a positive light by a large section of democratic theorists, e...eBook:Find out more£23.16
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![Handbook of Regions and Competitiveness]()
Handbook of Regions and Competitiveness
Edited by Robert Huggins, Piers Thompson
The aim of this Handbook is to take stock of regional competitiveness and complementary concepts as a means of presenting a state-of-the-art discussion of the contemporary theories, perspectives and empirical explanations that help make ...eBook:Find out more£41.56
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![New Methods of Market Research and Analysis]()
New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...eBook:Find out more£27.96
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![Advanced Imagineering]()
Advanced Imagineering
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributi...eBook:Find out more£23.16
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![Advanced Introduction to Regional Innovation Systems]()
Advanced Introduction to Regional Innovation Systems
Bjørn T. Asheim, Arne Isaksen, Michaela Trippl
Over the past 25 years, the regional innovation system (RIS) approach has become a powerful framework for explaining the uneven geographical distribution of innovation in space as well as for developing policies geared towards boosting t...eBook:Find out more£14.36
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![Research Handbook of Innovation and Creativity for Marketing Management]()
Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more£34.36
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![Handbook on the Geographies of Innovation]()
Handbook on the Geographies of Innovation
Edited by Richard Shearmur, Christophe Carrincazeaux, David Doloreux
The geography of innovation is changing. First, it is increasingly understood that innovative firms and organizations exhibit a wide variety of strategies, each being differently attuned to diverse geographic contexts. Second, and concom...eBook:Find out more£43.96
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![Advanced Introduction to National Innovation Systems]()
Advanced Introduction to National Innovation Systems
Cristina Chaminade, Bengt-Åke Lundvall, Shagufta Haneef
Since its emergence in the 1980s the national innovation system (NIS) concept has become widely used by scholars and policymakers alike. In the course of its rapid diffusion it has provoked controversy on fundamental issues. Where did NI...eBook:Find out more£15.96
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![Research Handbook on Gender and Innovation]()
Research Handbook on Gender and Innovation
Edited by Gry A. Alsos, Ulla Hytti, Elisabet Ljunggren
Innovation is seen as one of the main engines of economic growth creating prosperous nations and enabling technological development within industries and sectors This Handbook contributes to the field of innovation by providing a wide ra...eBook:Find out more£34.36
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![Handbook on the Economics of the Internet]()
Handbook on the Economics of the Internet
Edited by Johannes M. Bauer, Michael Latzer
As the single most important general purpose technology of recent times, the Internet is transforming the organization, competitive structure and business models of the private, the public and non-profit sectors. In 27 original chapters,...eBook:Find out more£43.96
