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Handbook on Heritage, Sustainable Tourism and Digital Media
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Handbook on Heritage, Sustainable Tourism and Digital Media

9781788970075 Edward Elgar Publishing
Edited by Silvia De Ascaniis and Lorenzo Cantoni, USI – Università della Svizzera italiana, UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, Lugano, Switzerland
Publication Date: 2022 ISBN: 978 1 78897 007 5 Extent: 400 pp
Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

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Critical Acclaim
Contributors
Contents
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Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.
 
Interdisciplinary contributions from leading scholars analyse how heritage and cultural destinations can benefit from digital media providing a range of relevant services and experiences, which can increase access to information for people participating in and visiting heritage sites. With critical overview chapters introducing and synthesizing connected topics in the Handbook, it further offers insights on how digital media can improve the experiences of visitors, connect both residents and visitors to heritage sites, remove barriers among actors in the field of heritage and tourism, and educate relevant stakeholders.
 
Utilizing critical case studies throughout the text, this Handbook will be an invigorating read for social and cultural geography scholars as well as those focusing more specifically on digital media, heritage and tourism. Practitioners and policy makers working in heritage and tourism will find advice to integrate digital media into their actions.
Critical Acclaim
‘In a world connected by digital media it is important to transmit the values of our historic sites and all heritage types to all stakeholders by appropriate means. This volume is a highly valuable collection of contributions, which point out the essential functions of ICTs in relation to sustainable heritage tourism. The Handbook serves students as a point of entry to the topic, but is also useful to other more experienced researchers. It lists extremely timely approaches to the topic and provides carefully edited references, including to relevant current guidelines of authorities and institutions such as UNESCO.’
– Mona Hess, University of Bamberg, Germany
Contributors
Contributors: R.F. Alonso-Jiménez, P. Ayu Permatasari, A. Brezovec, L. Cantoni, C. Casonato, G. Chareyron, E. Conti, S. David, S. De Ascaniis, N. Di Blas, K. Elgin-Nijhuis, M. Gabriele, E. Garbani-Nerini, M. Garbelli, L. Hasenzahl, W.C. Ihejirika, C. Islas Sedano, S. Jacquot, N. Kalbaska, S. Korkut, M. Loren-Méndez, J. Maes, E. Marchiori, E. Mele, G. Mora, E. Muchave, R. Mutinda Ndivo, I. Pensa, A. Picco-Schwendener, D. Pinzón-Ayala, S. PJ, M. Pucciarelli, R. Reale, N. Regazzoni, I. Rosani, E. Ruoss, G. Sadigova, C.S.B. Singh, A. Sormaz, E. Sutinen, S. Tardini, A. Tritto, J. van der Crabben


Contents
Contents:

Preface xv
Acknowledgements xvi
Introduction to the Handbook on Heritage, Sustainable Tourism and Digital Media 1
Silvia De Ascaniis and Lorenzo Cantoni

PART I ACCESS
1 Access: Digital media can enlarge access to information about heritage
destinations 14
Lorenzo Cantoni and Emanuele Mele
2 Wikipedia and cultural tourism 25
Iolanda Pensa and Marta Pucciarelli
3 The role of music in the online communication of destinations as
a tourism cultural asset: the analysis of official tourism websites of ETC
countries 36
Günel Sadigova, Elena Marchiori and Lorenzo Cantoni
4 World History Encyclopedia: global access to cultural heritage 51
Jan van der Crabben
5 Digital technologies for communicating fashion heritage 60
Puspita Ayu Permatasari and Nadzeya Kalbaska
6 Online localization of UNESCO World Heritage: the case of the
Austrian National Tourist Office 76
Emanuele Mele
7 Machu Picchu through the eyes of Fernando Astete 87
Anna Picco-Schwendener
8 Accessibility to heritage knowledge: emerging modern heritage and
cultural tourism ‒ roads and infrastructures as cultural corridors 98
Mar Loren-Méndez, Jacques Maes, Daniel Pinzón-Ayala and Roberto F.
Alonso-Jiménez

PART II BETTER
9 Better: Digital media can make tourism experiences at heritage
destinations better 108
Elide Garbani-Nerini, Safak Korkut and Silvia De Ascaniis
10 ‘With new eyes’: teaching students to discover their local landscape and
communicate it with technologies 129
Camilla Casonato and Nicoletta Di Blas
11 ICT adaptation of cultural UNESCO World Heritage Sites towards
visitors coming from China: an exploratory European case study 142
Lea Hasenzahl
12 Studying tourism practices at heritage sites through online published
content: the case of the World Heritage Site Strasbourg, Grande-Île and
Neustadt 153
Gaël Chareyron and Sébastien Jacquot
13 Enhancing the heritage experience through ICTs: the National Gallery
of the Marche case study 167
Emanuela Conti
14 The role of ICTs in tourism communication at religious heritage sites 180
Shyju P J and Chandra Shamsher Bahadur Singh

PART III CONNECT
15 Connect: Digital media can connect residents, visitors and heritage 191
Silvia De Ascaniis and Karin Elgin-Nijhuis
16 Interpretation of heritage for tourists: an interactional view 210
Aleksandra Brezovec
17 Visitors’ use and perception of information and communication
technologies during visits to religious attractions in Romania 228
Walter C. Ihejirika
18 Co-creating on-the-road ICT solutions to promote sustainable tourism
in World Heritage Sites 242
Carolina Islas Sedano, Silvia De Ascaniis, Erkki Sutinen and Lorenzo Cantoni
19 The presence of Swiss and Italian World Heritage Sites on Facebook 254
Silvia De Ascaniis and Rossella Reale
20 Localization of social media content: the case of Brescia Tourism 272
Maria Garbelli and Manuel Gabriele

PART IV DISINTERMEDIATE
21 Disintermediate: Digital media can disintermediate relationships in
tourism at heritage destinations 286
Rayviscic Mutinda Ndivo
22 Potential of online travel reviews’ argument analysis for the
management of natural heritage sites: the case of Jiuzhaigou National
Park, China 294
Angela Tritto and Silvia De Ascaniis
23 The disintermediation role of social media to manage and monitor
visitor flows in heritage sites 311
Engelbert Ruoss and Andela Sormaz
24 ICTs and community tourism on the island of Mozambique 329
Salomão David and Esperança Muchave

PART V EDUCATE
25 Educate: Digital media can educate players in the field of tourism at
heritage destinations 337
Nadzeya Kalbaska and Ilaria Rosani
26 The eLearning journey of a MOOC: the case of the ‘Tourism
Management at UNESCO World Heritage Sites’ course 347
Ilaria Rosani
27 Online training for travel agents on tourism destinations and heritage
tourism: the case of Switzerland Travel Academy 358
Nadzeya Kalbaska and Nicole Regazzoni
28 Online education for the humanities: the case of two MOOCs in
literature and architecture 367
Stefano Tardini and Giorgia Mora

Index 376
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