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Handbook of the Sharing Economy

Edited by Russell W. Belk, Kraft Foods Canada Chair of Marketing and York University Distinguished Research Professor, Schulich School of Business, York University, Toronto, Canada, Giana M. Eckhardt, Professor of Marketing, School of Business and Management, Royal Holloway University of London and Fleura Bardhi, Professor of Marketing, Cass Business School, City, University of London, UK
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
Extent: c 416 pp
Hardback Price: $255.00 Web: $229.50
Publication Date: September 2019
ISBN: 978 1 78811 053 2
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  • eISBN: 978 1 78811 054 9

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With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.

Using an interdisciplinary perspective, this Handbook analyses labour, governance, trust and consumption in the contemporary sharing economy. It questions the apparent contradiction between its components: the moral economy of small-scale communal sharing versus the far-flung reaches of the market economy. Chapters explore ways to resolve this paradox, theorizing hybrid economic forms and considering the replacement of human trust inherent in the sharing economy with a transactional reputation economy. Featuring a variety of both conceptual explorations and empirical investigations in a variety of different cross-cultural contexts, this Handbook illustrates how and, more importantly, why the sharing economy has reshaped marketplaces, and will continue to disrupt them as it develops.

Written in an accessible style, this thorough Handbook offers crucial insights for researchers across a variety of disciplines interested in the trajectories of modern consumption, as well as students studying the sharing economy. Practitioners, policy makers and public speakers working in and around the sharing economy will also benefit from this book’s unique analysis of trends in consumer economics.
‘This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and paradoxes of these systems, the authors succeed in inspiring us to think how these platforms are changing how we consume, sell, and think about and care for the world. It offers fresh insights that I expect to influence my research and teaching in important ways for a long time.’
– Christine Moorman, Duke University, US and Editor in Chief, Journal of Marketing

‘The sharing economy is fundamentally altering firms and markets, yet key questions about the future of the economy and society remain unanswered. Belk, Eckhardt and Bardhi provide a sweeping view of emerging thinking, spanning topics from blockchain and big data to rhetoric and risk. A must-read for any serious scholar.’
– Arun Sundararajan, New York University, US and author of The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism

‘This is a must-read collection for anyone seeking a deeper appreciation of the sharing economy and why and how it works. Twenty-eight chapters explore the paradoxes between the moral economy of “sharing,” the market economy of “commerce,” and the reputation economy on which everything is based. If you want a greater sense of the benefits and dilemmas of the sharing economy read this book.’
– Susan Fournier, Boston University, US
Contributors include: A. Arvidsson, G. Avram, F. Bardhi, H. Bartling, M. Baz Radwan, R. Belk, H.H. Chang, A. Chattopadhyay, R. Corten, D. Dalli, A. DeCrop, N. Drozdova, G. Eckhardt, T. Eriksson, E. Fischer, F. Fortezza, A. Gandini, A. Gessinger, A. Graul, A. Gruen, A.J. Hawley, I. Kleppe, S. Kurtmollaiev, M. Laamanen, C. Laurell, C.X. Li, A. Light, R.J. Lutz, J. Mallargé, K. Mikołajewska-Zając, L. Mimoun, M. Möhlmann, O. Mont, J. Morales, A. Mukherjee, C. Oberg, L.K. Ozanne, E. Papaoikonomou, G. Patsiaouras, C. Pitt, K. Plangger, M. Rocas-Royo, A. Ryan, C. Sandstrom, M. Saren, K. Strzyczkowski, W. Suetzl, T. Teubner, C. Valor, P. van den Bussche, G. von Richthofen, Y. Voytenko Palgen, S. Wahlen, T. Widlok, P. Zidda, L. Zvolska





Contents:

The paradox of the sharing economy, Introductory chapter
Russell Belk, Giana Eckhardt and Fleura Bardhi

The Nature of Sharing and the Sharing Economy
1. Situating the Sharing Economy: Between Markets, Commons and Capital
Adam Arvidsson

2. Sharing as an Alternative Economy Activity
Thomas Widlok

3. The who and what of sharing: A phenomenological view
Wolfgang Suetzl

4. The Sharing Economy and Lifestyle Movements
Mikko Laamanen and Stefan Wahlen

Ownership, Access, and Collaborative Modalities
5. To Own or to Access: An Exploration of Sharing and Access Practices by Arab Millennials
Maha Baz Radwan, Georgios Patsiaouras and Michael Saren

6 Object History Value in the Sharing Economy
Claris X. Li and Richard J. Lutz

7. Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces
Adèle Gruen and Laetitia Mimoun

8. Designing the Economics of the Sharing Economy: Towards Sustainable Management
Ann Light

Exchange Practices in the Sharing Economy
9. The New Face of Bartering in Collaborative Networks: The Case of Italy’s Most Popular Bartering Website
Daniele Dalli and Fulvio Fortezza

10. Sharing Economy to the Rescue? The Case of Timebanking
Carmen Valor and Elani Papaoikonomou

11. Crowdfunding: Sharing the Entrepreneurial Journey
Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay

12. Crowdfunding the development of new products and services
Natalia Drozdova, Seidali Kurtmollaiev and Ingeborg Kleppe


Hybridity, Institutional Logics and Institutional Theory
13. Tracking the institutional logics of the sharing economy
Andrea Gessinger, Christopher Laurell, Christina Oberg and Christian Sandstrom

14. Airbnb and Hybridized Logics of Commerce and Hospitality
Georg von Richthofen and Eileen Fischer

15. The Hybrid Nature on Online Facilitated Offline Sharing
Konstanty Strzyczkowski

16. Decentralization as a new framework for the sharing economy
Marc Rocas-Royo

Legal, Regulatory, and Public Policy Considerations
17. Urban Mobilities and Local Regulation: Transportation Challenges and Promise of the Sharing Economy
Hugh Bartling

18. Should Europe Regulate Labour Platforms in the Sharing Economy?
Adrian J. Hawley

19. Creating value to mitigate disaster harm: How the sharing economy can support consumers and policy makers
Lucie K. Ozanne

20. How Sharing Economy Organizations and City Governments Engage in Institutional Work and How This Shapes Sustainability
Oksana Mont, Yulia Voytenko Palgen, and Lucie Zvolska

Trust, Satisfaction, and Reputation in the sharing economy
21. Social Dilemmas in the Sharing Economy
Rense Corten

22. Leveraging trust on sharing economy platforms: Reputation systems, blockchain technology and cryptocurrencies
Mareike Möhlmann, Timm Teubner, and Antje Graul

23. Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy
Jérôme Mallargé, Alain DeCrop, and Pietro, Zidda

24. Customer goodwill: How perceived competence and rapport influence eWOM’s diagnosticity of Peer-to-Peer and Professional Access-Based Services
Christine Pitt, Theresa Eriksson, and Kirk Plangger

Critical Perspectives on the Sharing Economy
25. Constructing the Collaborative Consumer: The Role of Digital Platforms
Annmarie Ryan and Gabriela Avram

26. Performing (in) the community: Accounting, biopower and the sharing economy
Penelope van den Bussche and Jeremy Morales

27. The Rhetoric of Sharing: Managerial Literature on the Sharing Economy
Karolina Mikołajewska-Zając

28. Reputation: the ‘fictitious commodity’ of the sharing economy?
Alessandro Gandini

Index