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How to Get Published in the Best Marketing Journals

Edited by David W. Stewart, Loyola Marymount University | Los Angeles and Daniel M. Ladik, Seton Hall University, US
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.

Extent: c 328 pp
Hardback Price: $150.00 Web: $135.00
Publication Date: November 2019
ISBN: 978 1 78811 369 4
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  • Business and Management
  • Marketing
  • Research Methods in Business and Management
  • Research Methods
  • Research Methods in Business and Management
  • Research Methods
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.

More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus.

This book is an indispensable guide for doctoral students, faculty teaching doctoral courses and individuals early in their career in marketing and scholars who wish to place their work in journals with significant impact on the marketing discipline.
“How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately, this book is an exception. It provides incredibly useful insights into the thorny publication process from the perspective of accomplished authors, editors and reviewers. Collectively, the different guidelines and experiences revealed in this book make it a must read for everyone who aspires to publish in top marketing journals – and a consolation for those who never made it.’
– Bodo B. Schlegelmilch, WU Vienna University of Economics and Business, Austria

Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer


Contents:

Forward

Preface

Part I The Publication Process
1. The Contribution Continuum Revisited
Daniel Ladik and David W. Stewart

2. Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process
John O. Summers

3. Publishing Ethics: Managing for Success
O. C. Ferrell and Linda Ferrell

Part II Tailoring Your Work to Your Audience
4. On the Positioning of Research Papers in the Marketing Discipline
Gary N. Frazier

5. How to Publish Consumer Research Based on Experiments in the Top Marketing Journals
Cornelia (Connie) Pechmann

6. From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain
John H. Roberts, Ujwal Kayande and Stefan Stremersch

7. A Framework for Conceptual Contributions in Marketing
Deborah J. MacInnis

8. Publishing Marketing Strategy Papers in Scholarly Journals
V. Kumar

9. So, You Want to Write Policy-Relevant Articles?
Ronald Paul Hill

10. Publishing in International Marketing: Challenges, Opportunities, and Guideposts
Constantine S. Katsikeas

11. Sample Design for Research in Marketing
Vikas Mittal

Part III Reviews and the Revision Process
12. The Role and Impact of Reviewers on the Marketing Discipline
Donald R. Lehmann and Russ S. Winer

13. How Papers Get Better Before They Get Published
Ruth Bolton

14. The Service-Dominant Logic Journey: From Conceptualization to Publication
Stephen L. Vargo

Part IV Final Thoughts
15. Academic Publishing in Marketing: Best and Worst Practices
David W. Stewart

16. Responding to Reviewers: Lessons from 30 Years of Editor Experience at Duke University
Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin

Index