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A Research Agenda for International Business and Management
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A Research Agenda for International Business and Management

9781789902037 Edward Elgar Publishing
Edited by Ödül Bozkurt, Senior Lecturer in International Human Resource Management, Department of Management, University of Sussex Business School, UK and Mike Geppert, Professor of Strategic and International Management, Friedrich Schiller University Jena, Germany
Publication Date: 2021 ISBN: 978 1 78990 203 7 Extent: 288 pp
This insightful Research Agenda provides reflections on the state of the international business and management discipline and also highlights important future topics for research, as well as sharing a range of thought-provoking ideas on key subjects from externalization theory to emerging market economies to societal crises and modern slavery.

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Critical Acclaim
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Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.

This insightful Research Agenda provides reflections on the state of the international business and management discipline and also highlights important future topics for research. The book especially covers a range of thought-provoking ideas on key subjects, from externalisation theory to emerging market economies to societal crises and modern slavery.

This Research Agenda also revisits the relevance of core theories; examines the changing roles of nation states and multinationals as well as power relations and ideologies; and discusses new phenomena in international business and management (IB/M). Authors emphasise the merits of and the need for incorporating insights from critical perspectives and, finally, a commentary is given on fulfilling the future agendas laid out in the chapters.

This will be a useful read for postgraduate students and researchers of IB/M. Academics in neighbouring subfields including social geography, political science and economic sociology will also find beneficial insights.
Critical Acclaim
‘Climate change, increasing inequality, pandemic, political turmoil. . .“Thinking out of the box” is exactly what we need to do. But how can we do that? This book will help us leave our comfort zone and encourage our renewed challenges to overcome the box.’
– Takahiro Endo, Hitotsubashi University Business School, Tokyo, Japan

‘Ödül Bozkurt and Mike Geppert have brought together a selective and creative set of scholars to revisit how to conduct research in international business and management from a more relevant and critical perspective. Authors in this edited book identify chasms in mainstream ideas, illustrate how to think outside the box and practice cross-disciplinary fertilization. This leads to analysis of international dynamics emerging from the role of nation states, power relations, ideology and crises. It is a must read for scholars interested in tackling big questions in IB.’
– Ruth Aguilera, Northeastern University, Boston, US

‘”Thinking out of the box” is definitely needed in order to write this book A Research Agenda for International Business and Management (IB/M) and address the current and future grand challenges of society. This impressive edited book by Bozkurt and Geppert thoroughly analyzes a number of topical themes within IB/M emphasizing multinational enterprises and internationalization processes and operations on the one hand, and themes like behavioral aspects, social-political developments, power, humanitarian crises, and modern slavery on the other. As such, this book will set the scene for IB/M research in the years to come.’
– Jens Gammelgaard, Copenhagen Business School, Denmark
Contributors
Contributors: S. Athreye, F. Becker-Ritterspach, Ö. Bozkurt, B. Burmester, J. Doh, C. Dörrenbächer, L. Ellermann, K. Fourati, M. Geppert, V. Girschik, E. Granter, J. Hotho, L. McCann, U. Mense-Petermann, G. Nardella, R. Narula, N. Nummela, R. Strange, I. Surdu, B. Wierman, P. Zettinig
Contents
Contents:

1 A Research Agenda for International Business
and Management: the promises and prospects of
thinking outside the box 1
Mike Geppert and .dül Bozkurt

PART I REVISITING CORE IB/M THEORIES
2 Do we need a theory of externalisation? 23
Roger Strange
3 Behavioural theory and MNE decision-making:
changing the narrative in international business
management 43
Giulio Nardella, Rajneesh Narula and Irina Surdu
4 Outward investment from emerging markets: time
for a paradigm shift? 63
Suma Athreye

PART II CHANGING ROLES OF NATION-STATES AND MNES
5 The role of the home country in international
business and management research: state of the
art and future research directions 87
Florian Becker-Ritterspach and Khaled Fourati
6 The diplomatic imperative: MNEs as international
actors 109
Brent Burmester

PART III INTERNATIONAL MANAGEMENT, POWER
RELATIONS AND IDEOLOGY
7 Treating ideology seriously in international
business and management research: a textual
analysis of the global “self-management” fad 131
Leo McCann, Brian Wierman and Edward Granter
8 Emerging economy MNCs and their geopolitical
embeddedness 153
Ursula Mense-Petermann

PART IV THEORIZING AND STUDYING NEW
PHENOMENA IN IB/M: CRISIS, SLAVERY AND
METHODOLOGY
9 Managing the unavoidable: new avenues for
research on MNEs and societal crises 175
Verena Girschik and Jasper Hotho
10 Developing parameters for the occurrence of
modern slavery: towards an empirical validation
of Crane’s (2013) theory of modern slavery 195
Christoph Dörrenbächer and Lukas Ellermann
11 The future of international business research:
theorising on unfolding phenomena in a complex,
dynamic world 221
Peter Zettinig and Niina Nummela

PART V COMMENTARY
12 Commentary on fulfilling the future agenda in
international business 245
Jonathan P. Doh

Index 251
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