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Advanced Introduction to the Experience Economy

Hardback

Advanced Introduction to the Experience Economy

9781839103834 Edward Elgar Publishing
Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark
Publication Date: July 2021 ISBN: 978 1 83910 383 4 Extent: c 160 pp
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Key features include:

• Analysis of how experiences are replacing service and knowledge as a key driver for the economy
• Discussion of the future of the experience economy and the impacts Covid-19 may have on this
• Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.

Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.
Critical Acclaim
‘With a surveyor's eye and an academic's mind, Jon Sundbo provides a compendium on the state of the art of the Experience Economy. Whether academic or practitioner, anyone interested in understanding the breadth and depth of this fundamental change - economic, yes, but also in psychology, sociology, marketing, and more - should read this introduction to the subject.’
– B. Joseph Pine II, coauthor, The Experience Economy

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