Business and Management

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  1. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price $135.00

    Member price $121.50

    Paperback (October 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  2. Add to Wish List How to Enhance Your Research

    How to Enhance Your Research

    Don J. Webber
    Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...
    Hardback (2021)

    List price $130.00

    Member price $117.00

    Paperback (October 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  3. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...
    Hardback (2021)

    List price $145.00

    Member price $130.50

    Paperback (October 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  4. Add to Wish List Big Data in Small Business

    Big Data in Small Business

    Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
    This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...
    Hardback (2021)

    List price $145.00

    Member price $130.50

    Paperback (September 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  5. Add to Wish List Pioneering Family Firms’ Sustainable Development Strategies

    Pioneering Family Firms’ Sustainable Development Strategies

    Edited by Pramodita Sharma, Sanjay Sharma
    This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society...
    Hardback (2021)

    List price $165.00

    Member price $148.50

    Paperback (September 2022)

    List price $55.00

    Member price $44.00

    Not yet published
  6. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price $155.00

    Member price $139.50

    Paperback (September 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  7. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $175.00

    Member price $157.50

    Paperback (September 2022)

    List price $55.00

    Member price $44.00

    Not yet published
  8. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $135.00

    Member price $121.50

    Paperback (August 2022)

    List price $50.00

    Member price $40.00

  9. Add to Wish List Teaching Tourism

    Teaching Tourism

    Edited by Johan Edelheim, Marion Joppe, Joan Flaherty
    Tourism as an activity is increasingly being criticised for its exploitative and extractive industrial approaches to business. Yet, it has the power to transform and to regenerate societies, cultures and the environment. The desire to ex...
    Hardback (2022)

    List price $155.00

    Member price $139.50

    Paperback (August 2022)

    List price $45.00

    Member price $36.00

  10. Add to Wish List Annals of Entrepreneurship Education and Pedagogy – 2021

    Annals of Entrepreneurship Education and Pedagogy – 2021

    Edited by Charles H. Matthews, Eric W. Liguori
    If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entr...
    Hardback (2021)

    List price $185.00

    Member price $166.50

    Paperback (July 2022)

    List price $60.00

    Member price $48.00

  11. Add to Wish List Entrepreneurship in Action

    Entrepreneurship in Action

    Edited by Eric W. Liguori, Mark Tonelli
    This book offers an in-depth examination of six exemplar student-run ventures. These ventures, actual businesses that students enroll in as a course and run themselves, are changing the ways in which students learn by offering valuable ...
    Hardback (2021)

    List price $105.00

    Member price $94.50

    Paperback (July 2022)

    List price $31.95

    Member price $25.56

  12. Add to Wish List A Research Agenda for the Entrepreneurial University

    A Research Agenda for the Entrepreneurial University

    Edited by Ulla Hytti
    This far-reaching Research Agenda highlights the main features of entrepreneurial university research over the two decades since the concept was first introduced, and examines how technological, environmental and social changes will affe...
    Hardback (2021)

    List price $145.00

    Member price $130.50

    Paperback (July 2022)

    List price $45.00

    Member price $36.00

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