Business and Management

Advanced Introduction to Digital Marketing

Utpal Dholakia

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...

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Advanced Introduction to Megaprojects

Nathalie Drouin, Rodney Turner

Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...

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$27.40

Advanced Introduction to Social Capital

Karen S. Cook

This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...

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Advanced Introduction to Artificial Intelligence in Healthcare

Tom Davenport, John Glaser, Elizabeth Gardner

Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...

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Member price $112.50

eBook:

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Advanced Introduction to Private Equity

Paul A. Gompers, Steven N. Kaplan

This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...

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eBook:

$27.40

Principles of International Logistics

Jose L. Tongzon

This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...

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Advanced Introduction to Sustainable Careers

Jeffrey H. Greenhaus, Gerard A. Callanan

This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...

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List price ~~$125.00~~

Member price $112.50

eBook:

$25.96

Advanced Introduction to Scenario Planning

Paul J.H. Schoemaker

Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...

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Member price $112.50

eBook:

$25.96

Advanced Introduction to Marketing Strategy

George Day

This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...

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Member price $112.50

eBook:

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Innovation for Entrepreneurs

Marc H. Meyer, Chaewon Lee

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for corporations around the globe. This textbook incl...

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Advanced Introduction to Corporate Finance

Edited by James A. Brickley, Clifford W. Smith Jr

This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...

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Member price $23.16

List price ~~$125.00~~

Member price $112.50

eBook:

$23.16