International Business
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal...eBook:Find out more$43.96
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sa...eBook:Find out more$41.56
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![The Multinational Enterprise]()
The Multinational Enterprise
Mark Casson
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years ...eBook:Find out more$43.96
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![The Development of International Business]()
The Development of International Business
Robert Pearce
In this wide-ranging and groundbreaking new book, Robert Pearce provides an analytically-informed basis for understanding the modern multinational enterprise. It does this by tracing the development over the past half-century of two para...eBook:Find out more$29.56
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![Collaborative Strategy]()
Collaborative Strategy
Edited by Luiz F. Mesquita, Roberto Ragozzino, Jeffrey J. Reuer
This book provides approachable and insightful chapters that summarize state-of-the-art thinking and research on alliances and networks. Contributions by leading scholars cover foundations or fundamentals as well as frontier areas throug...eBook:Find out more$43.96
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...eBook:Find out more$39.16
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![Strategic Challenges for the Base of the Pyramid]()
Strategic Challenges for the Base of the Pyramid
Patrick A.M. Vermeulen, Edgar Hütte
Managers of multinational corporations are now looking towards low-income markets for their potential for generating large profits. Serving such markets and developing products for them requires a fundamentally different approach of doin...eBook:Find out more$39.16
