Strategic Management

  1. Add to Wish List Digital Marketing Strategy

    Digital Marketing Strategy

    Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
    This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Alliances for Sustainable Futures

    Alliances for Sustainable Futures

    Jaap Boonstra, Marcos Eguiguren
    Providing an in-depth exploration of the formation, building, development, and evolutionary phases of sustainable alliances, this book presents a new perspective on organizational change in value-driven alliances. Combining theoretical i...
    Hardback (2023)

    List price $115.00

    Member price $103.50

  3. Add to Wish List Strategic Thinking, Design and the Theory of Change

    Strategic Thinking, Design and the Theory of Change

    Edited by Luca Simeone, David Drabble, Nicola Morelli, Amalia de Götzen
    This book offers insights into how the Theory of Change framework can be effectively employed in a wide range of social interventions. Presenting its potential to support strategy and strategic thinking, this book offers an entry point t...
    Hardback (2023)

    List price $175.00

    Member price $157.50

  4. Add to Wish List The Footballization of China

    The Footballization of China

    Sten Söderman
    In this unique book, Sten Söderman explores the prospect of China reaching its goal of hosting the 2050 World Cup. Söderman takes into consideration China’s size, resources, traditions and political system to ask what needs to be done an...
    Hardback (2023)

    List price $120.00

    Member price $108.00

  5. Add to Wish List Family Business Case Studies Across the World

    Family Business Case Studies Across the World

    Edited by Jeremy Cheng, Luis Díaz-Matajira, Nupur P. Bang, Rodrigo Basco, Andrea Calabrò, Albert E. James, Georges Samara
    Designed as a learning tool to nurture contextual empathy and strategic decision-making capabilities in families-in-business facing internal and external disruptions, Family Business Case Studies Across the World presents a unique collec...
    Hardback (2022)

    List price $135.00

    Member price $121.50

    Paperback (2022)

    List price $46.95

    Member price $37.56

  6. Add to Wish List A Research Agenda for Strategic Human Resource Management

    A Research Agenda for Strategic Human Resource Management

    Edited by Peter D. Sherer
    This enlightening Research Agenda considers the latest developments within the world of work, arguing that the time is right to address the variety of Human Resource Management (HRM) practices and arrangements.
    Hardback (2022)

    List price $146.00

    Member price $131.40

  7. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $191.00

    Member price $171.90

    Paperback (2022)

    List price $53.95

    Member price $43.16

  8. Add to Wish List Big Data in Small Business

    Big Data in Small Business

    Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
    This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...
    Hardback (2021)

    List price $159.00

    Member price $143.10

    Paperback (2022)

    List price $46.95

    Member price $37.56

  9. Add to Wish List Computer Simulations and Gaming

    Computer Simulations and Gaming

    James W. Cooper, Michele E. Yoder, Stacey L. Watson
    Computer simulations, serious digital games, and gamification add fun and engagement to business courses, while also improving students'' learning outcomes. Computer Simulations and Gaming provides business educators with the theoretical...
    Paperback (2022)

    List price $30.95

    Member price $24.76

    Hardback (2022)

    List price $125.00

    Member price $112.50

  10. Add to Wish List Management Perspectives on the Covid-19 Crisis

    Management Perspectives on the Covid-19 Crisis

    Edited by Kenneth Husted, Rudolf R. Sinkovics
    New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we dr...
    Hardback (2021)

    List price $142.00

    Member price $127.80

    Paperback (2022)

    List price $41.95

    Member price $33.56

  11. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (2022)

    List price $140.00

    Member price $126.00

  12. Add to Wish List A Research Agenda for Sport Management

    A Research Agenda for Sport Management

    Edited by David Shilbury
    Challenging the existing perspectives and models upon which sport management has been founded, this Research Agenda compiles cutting-edge research from expert contributors to offer a new definition of sport management. Examining the evol...
    Hardback (2022)

    List price $140.00

    Member price $126.00

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