Strategic Management
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Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more$49.56
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The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ... -
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Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...