International Business

Advanced Introduction to Advertising

Patrick De Pelsmacker

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...

Paperback (2022)

List price ~~$32.45~~

Member price $25.96

Hardback (2022)

List price ~~$125.00~~

Member price $112.50

eBook:

$25.96

Cross-Cultural Marketing

Edited by Tiziano Vescovi

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...

Paperback (2022)

List price ~~$46.95~~

Member price $37.56

Hardback (2022)

List price ~~$146.00~~

Member price $131.40

eBook:

$37.56

The Contest for Value in Global Value Chains

Lilac Nachum, Yoshiteru Uramoto

Who captures the value created in global supply chains? How should gaps in value capture among participants be amended and by whom? Focusing on the global apparel supply chain and employing value creation as a yardstick for evaluation of...

List price ~~$116.00~~

Member price $104.40

eBook:

$40.00

Constructive Intercultural Management

Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer

This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...

List price ~~$59.95~~

Member price $47.96

List price ~~$164.00~~

Member price $147.60

eBook:

$47.96

Upgrading the Global Garment Industry

Edited by Mohammad B. Rana, Matthew M.C. Allen

This timely book focuses on the upgrading of firms within the global garment industry, examining how garment manufacturers and retailers in different countries internationalize, develop their capabilities and enhance their sustainability...

List price ~~$184.00~~

Member price $165.60

eBook:

$40.00

Handbook on Global Value Chains

Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert

Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. Thi...

Hardback (2019)

List price ~~$363.00~~

Member price $326.70

List price ~~$76.95~~

Member price $61.56

eBook:

$61.56

Productivity and the Pandemic

Edited by Philip McCann, Tim Vorley

This forward-thinking book examines the potential impacts of the Covid-19 pandemic on productivity. Productivity and the Pandemic features 21 chapters authored by 46 experts, examining different aspects of how the pandemic is likely to i...

List price ~~$49.95~~

Member price $39.96

List price ~~$164.00~~

Member price $147.60

eBook:

$39.96

Advanced Introduction to Global Production Networks

Neil M. Coe

Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...

List price ~~$32.45~~

Member price $25.96

List price ~~$125.00~~

Member price $112.50

eBook:

$25.96

World Encyclopedia of Entrepreneurship

Edited by Léo-Paul Dana

This second edition of a classic reference work, written by some of the most eminent academics in the field, contains over 30 per cent more entries on entrepreneurship. Comprehensive in scope, it includes topics from business angels, to ...

List price ~~$366.00~~

Member price $329.40

eBook:

$65.00

Innovative Capabilities and the Globalization of Chinese Firms

Edited by Maureen McKelvey, Jun Jin

This book explains how Chinese firms are increasingly developing innovative capabilities and engaging in globalization. It focuses on knowledge-intensive and innovative entrepreneurial firms and multinationals, which already are – or are...

Hardback (2020)

List price ~~$147.00~~

Member price $132.30

eBook:

$40.00

Energy Transitions in Mediterranean Countries

Silvana Bartoletto

This illuminating book analyses energy transitions, carbon dioxide emissions and the security of energy supply in Mediterranean countries. Unpacking the history of energy transitions, from coal to oil and natural gas, and from non-renewa...

Hardback (2020)

List price ~~$114.00~~

Member price $102.60

eBook:

$40.00