Tourism
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![Handbook on Big Data Marketing and Management in Tourism and Hospitality]()
Handbook on Big Data Marketing and Management in Tourism and Hospitality
Edited by Nikolaos Stylos, Jeremy Zwiegelaar
This comprehensive Handbook serves as a key reference for Big Data theorization and implementation that will drive the next generation of marketing and management in tourism and hospitality. It explores the need for systemizing knowledge... -
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![Handbook on Tourism Governance]()
Handbook on Tourism Governance
Edited by Jarkko Saarinen, C M. Hall
This Handbook provides a comprehensive overview of contemporary issues on governance in various tourism research, policy, and development contexts. Expert contributors examine the relationship between governance, sustainability, resilien... -
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![City Branding]()
City Branding
Edited by Alex Deffner, Mihalis Kavaratzis
This prescient book explores the relationship between city branding, reputation management and tourism development, utilising a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. -
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![Planetary Biostyles]()
Planetary Biostyles
Rodanthi Tzanelli
This innovative book addresses what ‘life’ is in scholarship and public culture, explores how it has been valued in the Anthropocene since the birth of critical theory, and designs a new approach to understanding biographical styles of l... -
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![Place-Branding Experiences]()
Place-Branding Experiences
Edited by Catherine W. Ng, Titilayo Adebola, Abbe E.L. Brown
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse nat... -
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![How to use Mixed Methods in Tourism Research]()
How to use Mixed Methods in Tourism Research
Edited by Peter Mason, Marcjanna Augustyn, Arthur Seakhoa-King
Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring ... -
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![A Research Agenda for Senior Tourism]()
A Research Agenda for Senior Tourism
Edited by Trinidad Domínguez Vila
This Research Agenda brings together expert contributors to discuss the under-researched area of senior tourism. It delves into this significant topic from different angles, considering the perspectives of senior travelers, the wider tou... -
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![Handbook of Tourism and Consumer Behavior]()
Handbook of Tourism and Consumer Behavior
Edited by Danni Zheng, Metin Kozak, Jun Wen
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services. -
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![A Research Agenda for Tourism, Hospitality and the Metaverse]()
A Research Agenda for Tourism, Hospitality and the Metaverse
Edited by Haywantee Ramkissoon, Ranjit Singh, Juman Iqbal
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate... -
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![Teaching Agritourism]()
Teaching Agritourism
Patrick J. Holladay
In this focused and practical guide, Patrick J. Holladay provides a comprehensive approach to education, teaching, learning, pedagogical approaches and curriculum development for agritourism. Teaching Agritourism is an essential toolkit ... -
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![A Research Agenda for Gender and Tourism]()
A Research Agenda for Gender and Tourism
Edited by Erica Wilson, Donna Chambers
Original and thought-provoking, this Research Agenda investigates the many ways in which tourism is gendered. It outlines current thought and directions for future research, looking forward by imagining and challenging the ways that gend...eBook:Find out more$35.96
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![How to Get Published in the Best Tourism Journals]()
How to Get Published in the Best Tourism Journals
Edited by Chris Cooper, C. M. Hall
Drawing on a wealth of knowledge and experience from leading tourism academics and journal editors, this practical How To guide offers clear-sighted advice on how to craft a high-quality paper in terms of contribution, positioning and su...eBook:Find out more$35.96
