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Case Studies in Entrepreneurship

Hardback

Case Studies in Entrepreneurship

9781839101410 Edward Elgar Publishing
Marlene M. Reed, D.B.A, Entrepreneur in Residence, Department of Entrepreneurship and Corporate Innovation, Hankamer School of Business, Baylor University and Rochelle R. Brunson, PhD, Clinical Associate Professor for Apparel Merchandising, Department of Human Sciences and Design, Robbins College of Health and Human Sciences, Baylor University, US
Publication Date: July 2021 ISBN: 978 1 83910 141 0 Extent: c 200 pp
Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.

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Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.

Key features include:
• Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs
• A theory-based online Instructor’s Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion
• Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs.

An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship
Critical Acclaim
‘Case Studies in Entrepreneurship fills a major gap in content for courses about small businesses, family businesses, and entrepreneurship. The 14 cases are not only current and compelling, but also illustrate the difficult choices that a diverse group of entrepreneurs face along the life cycle of their ventures.’
– Armand Gilinsky, Sonoma State University, US

This title is available for institutional purchase via Elgaronline.

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