Hardback
Cases on Arts Entrepreneurship
How can entrepreneurial thinking be applied to ventures in the arts? What strategies can artists employ to build viable professional careers? How can sustainable and thriving arts organizations be created? Merging the worlds of business and the arts, this engaging book of case studies of individuals and organizations, written by experts spanning a broad range of fields within the arts, offers insight into answering these key questions.
More Information
Critical Acclaim
Contributors
Contents
More Information
How can entrepreneurial thinking be applied to ventures in the arts? What strategies can artists employ to build viable professional careers? How can sustainable and thriving arts organizations be created? Merging the worlds of business and the arts, this engaging book of case studies of individuals and organizations, written by experts spanning a broad range of fields within the arts, offers insight into answering these key questions.
Bringing together nuanced details from across the arts to provide a broad understanding of arts entrepreneurship, it also gives readers the tools to apply insights from other artistic disciplines to their own, synthesizing unique, targeted strategies from a myriad of sources. Each chapter includes:
• engaging classroom activities and discussion ideas
• teaching notes that allow material to be easily incorporated into any course
• extraction of important principles of arts entrepreneurship from each case study.
Equally applicable to formal and individual study, this book will prove an invaluable and inimitable resource for not only educators, researchers and scholars in arts entrepreneurship, management or administration but also individuals pursuing careers in this highly competitive industry.
Bringing together nuanced details from across the arts to provide a broad understanding of arts entrepreneurship, it also gives readers the tools to apply insights from other artistic disciplines to their own, synthesizing unique, targeted strategies from a myriad of sources. Each chapter includes:
• engaging classroom activities and discussion ideas
• teaching notes that allow material to be easily incorporated into any course
• extraction of important principles of arts entrepreneurship from each case study.
Equally applicable to formal and individual study, this book will prove an invaluable and inimitable resource for not only educators, researchers and scholars in arts entrepreneurship, management or administration but also individuals pursuing careers in this highly competitive industry.
Critical Acclaim
‘Cases on Arts Entrepreneurship represents a significant and successful step in this emerging field’s curricular options. In addition to representing a variety of arts disciplines, Tonelli and Heise’s editorial efforts are first rate – as are the cases themselves. This is a book all arts entrepreneurship educators should use in the classroom. I certainly will.’
– Gary Beckman, North Carolina State University, US
– Gary Beckman, North Carolina State University, US
Contributors
Contributors: Kathryn L. Brown, Stacie Burley, Adrienne Callander, Drew X. Coles, David Cutler, Antoinette Doherty, Hannah Grannemann, Josef Hanson, Andrew Heise, Kristie Moergen, Jeffrey Nytch, Jeremy J. Peters, Diane Ragsdale, Roger Bennett Riggle, Diane R. Scott, Rachel Sullivant, Stacey Tirro, Mark Tonelli, Jessa Wilcoxen
Contents
Contents:
Foreword xii
Acknowledgements xv
Introduction to Cases on Arts Entrepreneurship xvi
Mark Tonelli and Andrew Heise
1 Belltower Coffeehouse & Studio: negotiating hybrid value
creation in a dual-mission arts venture 1
Josef Hanson
2 Fayetteville Roots 15
Adrienne Callander, Kristie Moergen, Rachel Sullivant,
and Stacie Burley
3 Astrid von Ussar: a profile in dance innovation and evolution 28
Stacey Tirro
4 The Metropolitan Players: the search for a unique value
proposition 44
Drew X. Coles
5 Margo Jones: bridging divides to craft a hybrid logic for
theater in the US 56
Diane Ragsdale
6 Joe Von Battle and Joe’s Record Shop 80
Jeremy J. Peters
7 A normal southern boy: anything but … 100
Roger Bennett Riggle Jr
8 Beau Bledsoe: shifting revenue streams in a guitarist’s
portfolio career 120
Diane R. Scott
9 A student-run media firm: learning from failures 133
Jessa Wilcoxen
10 Shelter Music Boston: a sustainable business model for
community engagement work 147
Jeffrey Nytch
11 Beth Morrison Projects: ambitious vision urges opera forward 157
Hannah Grannemann
12 Jason Harrod, singer-songwriter: minding the motivational mix 179
Kathryn L. Brown
13 Michael Devine: acting like the police 194
Antoinette Doherty
14 Conclusion: a bird’s eye view of arts entrepreneurship cases 206
Mark Tonelli and Andrew Heise
Index
Foreword xii
Acknowledgements xv
Introduction to Cases on Arts Entrepreneurship xvi
Mark Tonelli and Andrew Heise
1 Belltower Coffeehouse & Studio: negotiating hybrid value
creation in a dual-mission arts venture 1
Josef Hanson
2 Fayetteville Roots 15
Adrienne Callander, Kristie Moergen, Rachel Sullivant,
and Stacie Burley
3 Astrid von Ussar: a profile in dance innovation and evolution 28
Stacey Tirro
4 The Metropolitan Players: the search for a unique value
proposition 44
Drew X. Coles
5 Margo Jones: bridging divides to craft a hybrid logic for
theater in the US 56
Diane Ragsdale
6 Joe Von Battle and Joe’s Record Shop 80
Jeremy J. Peters
7 A normal southern boy: anything but … 100
Roger Bennett Riggle Jr
8 Beau Bledsoe: shifting revenue streams in a guitarist’s
portfolio career 120
Diane R. Scott
9 A student-run media firm: learning from failures 133
Jessa Wilcoxen
10 Shelter Music Boston: a sustainable business model for
community engagement work 147
Jeffrey Nytch
11 Beth Morrison Projects: ambitious vision urges opera forward 157
Hannah Grannemann
12 Jason Harrod, singer-songwriter: minding the motivational mix 179
Kathryn L. Brown
13 Michael Devine: acting like the police 194
Antoinette Doherty
14 Conclusion: a bird’s eye view of arts entrepreneurship cases 206
Mark Tonelli and Andrew Heise
Index
