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Research Handbook on Strategic Communication

9781800379886 Edward Elgar Publishing
Edited by Jesper Falkheimer, Professor of Strategic Communication and Mats Heide, Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden
Publication Date: December 2022 ISBN: 978 1 80037 988 6 Extent: c 528 pp
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

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Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Divided into three key parts – fundamentals, perspectives, and processes – the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media.

Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights.
Critical Acclaim
‘Jesper Falkheimer and Mats Heide have been at the forefront of theory development in strategic communication for many years now. The Research Handbook on Strategic Communication is another example of their ability to keep up with new and emerging topics in the field. For this endeavor they have collected an outstanding and international group of strategic communication experts to address challenges in the field and offer new perspectives and solutions. Falkheimer and Heide’s Research Handbook should become a world-wide staple in graduate classes and in academic research in the field of strategic communication well into the future.’
– Derina Holtzhausen, Lamar University, US

‘The Research Handbook on Strategic Communication provides a fresh and informed look at current research. The Research Handbook re-examines familiar contexts and questions such as the viability of the public sphere, the function of dialogue, and the role of culture in view of an ever-evolving communication landscape, while introducing perspectives in greater need of consideration such as the influence of place, the risks and rewards of artificial intelligence, and importance of engagement. This is a must read for scholars and graduate students studying strategic communication.’
– Timothy Sellnow, University of Central Florida, US
Contributors
Contributors include: Rickard Andersson, Mark Badham, Gemma Bridge, Alexander Buhmann, Cecilia Cassinger, Emma Christensen, Lars Thøger Christensen, Elanor Colleoni, W. Timothy Coombs, Ganga S. Dhanesh,  Sabine Einwiller, Jesper Falkheimer, Finn Frandsen, Anne Gregory, Ib T. Gulbrandsen, Robert L. Heath, Mats Heide, Sherry J. Holladay, Øyvind Ihlen, Jie Jin, Winni Johansen, Kim A. Johnston, Sine N. Just, Bente Kalsnes, Michael Kent, Anders Olof Larsson, Laurie Lewis, Jeanne Link, Irina Lock, Laura Lumimaa, Vilma Luoma-aho, Jim Macnamara, Vibeke Thøis Madsen, Sarah Marschlich, Alessandra Mazzei, Renee Mitson, Grazia Murtarelli, Rita Men, Neda Ninova-Solovykh, Camilla Nothhaft, Howard Nothhaft, Ketil Raknes, Silvia Ravazzani, Stefania Romenti, Kevin Ruck, Swaran Sandhu, Dennis Schoeneborn, Jens Seiffert-Brockmann, Charlotte Simonsson, Leysan Storie, Maureen Taylor, Ralph Tench, Åsa Thelander, Martina Topić, Chiara Valentini, Marc Vielledent, Sophia Charlotte Volk, Peter Winkler, Ansgar Zerfass
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