Research Handbook on the History of Trademark Law

Hardback

Research Handbook on the History of Trademark Law

9781788973090 Edward Elgar Publishing
Edited by Lionel Bently, K.C. (Hon), Herchel Smith Professor of Intellectual Property Law, University of Cambridge and Professorial Fellow, Emmanuel College, Cambridge, UK and Robert G. Bone, G. Rollie White Chair Emeritus in Law, The University of Texas School of Law, Austin, Texas, US
Publication Date: October 2024 ISBN: 978 1 78897 309 0 Extent: c 544 pp
Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK and the US.

Copyright & permissions

Recommend to librarian

Your Details

Privacy Policy

Librarian Details

Download leaflet

Print page

More Information
Critical Acclaim
More Information
Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK and the US.

Bringing together a carefully selected group of experts, this Research Handbook assesses a broad range of topics including registration systems, branding, distinctiveness, use and ownership, the role of colour, secondary liability and marks as property. It explores the nature and function of trademarks as well as the development of legislation and administrative frameworks regulating marks in the 19th and 20th centuries. In addition, it features important case studies on Guinness, Jaeger, Jaffa, and Swedish Match, and offers new insights into the history of the UK Trade Mark Registration Act and the US Lanham Act.

Enriching understandings of the history of trademark law, this Research Handbook is an indispensable read for intellectual property scholars, legal historians and law students. Legal practitioners working in the intellectual property field will also find it to be a useful resource.
Critical Acclaim
‘This carefully curated and richly diverse Research Handbook on trade mark history provides illuminating and challenging perspectives on the role of trade marks in contemporary society. It contains penetrating theoretical and policy analyses, buttressed by informative case studies drawn from multiple jurisdictions and periods. Highly recommended for those working in trade marks law or, more generally, to anyone with an interest in legal history.’
– Sam Ricketson, Melbourne Law School, Australia

‘Trade mark law is the most organic of the major intellectual property regimes. Given that character, one cannot fully understand the current and future shape of trade mark law without a proper appreciation of its past. This spectacular volume offers an unparalleled analysis of trade mark history, advanced by some of the leading scholars in the field. Beyond its important value to all those engaged with trade mark law, this work is a testament to the intellectual and practical role(s) of history in the development of legal principles, beautifully illuminating the contingency of legal evolution.’
– Graeme B. Dinwoodie, IIT Chicago-Kent College of Law, US

‘This is a much needed Research Handbook that exposes rare perspectives beyond the conventional views of trademark laws in the diverse jurisdictions covered within the book. It provides historical insights that are critical for understanding and advancing trademark laws today. A thoroughly enjoyable and thought-provoking read, and an invaluable resource.’
– Catherine Ng, University of Aberdeen, UK

‘A must-read book on trademarks by top scholars in the field. Brilliant insights on trademark law in changing historical, economic, and cultural contexts. Essential for the academy and of great interest for law practitioners, brand managers, and any professional linked to the world of branding.’
– Patricio Sáiz, Universidad Autónoma de Madrid, Spain

‘The history and evolution of the law protecting brands and trade marks has long been neglected by legal historians when its siblings - patents and copyright – have been showered with scholarship. The editors of this excellent Research Handbook bring together leading experts to explore the development and some of the distinctive idiosyncrasies past and present of this neglected field, making it essential reading for all serious trade mark scholars.’
– Phillip Johnson, Cardiff University, UK

‘The chapters in this Research Handbook offer a variety of topics and approaches from legal history to case studies. Each is well researched and well written. While excited to read some chapters, I was surprised to find interesting ideas in all of them.’
– Ross D. Petty, Babson College, US
My Cart