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Socially Responsible International Business
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Socially Responsible International Business

Critical Issues and the Way Forward

9781788114110 Edward Elgar Publishing
Edited by Leonidas C. Leonidou, Professor of Marketing, School of Economics and Management, University of Cyprus, Cyprus, Constantine S. Katsikeas, Arnold Ziff Research Chair and Professor of Marketing and International Management, Leeds University Business School, University of Leeds, UK, Saeed Samiee, Collins Professor of Marketing and International Business, Collins College of Business, University of Tulsa, US and Constantinos N. Leonidou, Professor of Marketing, Leeds University Business School, University of Leeds, UK
Publication Date: 2019 ISBN: 978 1 78811 411 0 Extent: 560 pp
Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.

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Critical Acclaim
Contributors
Contents
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Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business.

Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies.

Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book’s strong inventory of contemporary knowledge, as well as its wide variety of research methods.
Critical Acclaim
‘Clearly, sustainability and social responsibility are becoming an indispensable priority for corporations. This book arrives at exactly the right time, as academics and students alike become acutely aware of the importance of corporate social responsibility.’
– S. Tamer Cavusgil, Georgia State University, US

‘This book is a welcome and timely addition to the business and academic community with heightened awareness about global environmental degradation and unfair business practices well as increased economic inequities around the world. It covers corporate social responsibility practices with contextual richness dealing with governments and consumers in international business.’
– Masaaki Kotabe, Temple University, US

‘Cross-cultural dimensions of CSR are thorny and difficult. Consequently, researchers have often neglected this important field. This book represents a most welcome counterpoint. Focusing specifically on the social responsibility of international business, it offers inspiring and thought provoking readings for researchers and practitioners alike.’
– Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria
Contributors
Contributors: J. Archie-Acheampong, P.W. Beamish, R.Y.K. Chan, P. Eteokleous, S. Gupta, P.S. Hofman, G.R. Iyer, C.S. Katsikeas, A. Kordestani, D. Korschun, C.N. Leonidou, L.C. Leonidou, L. Li, L. Nachum, E.A. Napier, C.A. Nicoara, J.-M. Nkongolo-Bakenda, P. Oghazi, C.H. Oh, A. Ozturk, D. Palihawadana, K. Peighambari, G.Z. Peng, H. Rafieian, P. Riefler, M.J. Robson, M. Roman, S. Samiee, S. Sattari, J. Shin, J. Singh, N. Sinkovics, R.R. Sinkovics, S.L. Sun, Y. Sun, R. van Tulder, P.A. Vlachos, S. Voliotis, M.T. Xue
Contents
Contents:

Preface xvii
Introduction 1

PART I OVERVIEW OF RESEARCH ON SOCIALLY
RESPONSIBLE INTERNATIONAL BUSINESS
1 Socially responsible international business: review, synthesis,
and directions 6
Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee,
and Constantinos N. Leonidou
2 An overview of social responsibility dimensions in
international business 29
Noemi Sinkovics, Rudolf R. Sinkovics, and
Jason Archie-Acheampong

PART II INSTITUTIONAL ENVIRONMENT AND SOCIALLY
RESPONSIBLE INTERNATIONAL BUSINESS
3 Trade-offs and institutional contradictions in formulating
responsible
international business strategies 74
Gopalkrishnan R. Iyer
4 Institutional drivers of stakeholder engagement and legitimacy
of Chinese MNEs 98
Peter S. Hofman, Lei Li, Sunny Li Sun, and Yanxue Sun
5 Cross-country comparison of corporate social performance:
how do institutions matter? 133
Jiyoung Shin and Chang Hoon Oh
6 Re-assessing risk in international markets: a strategic,
operational, and sustainability taxonomy 158
Rob van Tulder and Mihaela Roman

PART III CUSTOMER REACTIONS TO SOCIALLY
RESPONSIBLE INTERNATIONAL BUSINESS
7 Consumer responses to MNE socially responsible behavior 184
Petra Riefler
8 CSR, causal attributions, and a country’s legal origin 209
Seraphim Voliotis and Pavlos A. Vlachos
9 Cross-cultural consumer responses to cause-related
marketing: theoretical insights and future research 232
Melanie Tao Xue and Jaywant Singh

PART IV SOCIAL RESPONSIBILITY ISSUES IN FOREIGN
MARKET TARGETING
10 Social responsibility and foreign market targeting 262
Ricky Y. K. Chan
11 Ethical issues in Japanese foreign direct investment in
developed versus developing countries 284
Paul W. Beamish, George Z. Peng, and
Jean-Marie Nkongolo-Bakenda
12 Toward a more comprehensive CSR scorecard development
for multinational enterprises 313
Ayse Ozturk

PART V DESIGNING AND IMPLEMENTING SOCIALLY
RESPONSIBLE INTERNATIONAL BUSINESS
STRATEGIES
13 Adapting CSR strategy to international markets: fit
analysis and performance implications 347
Pantelitsa Eteokleous
14 Strategic CSR and the CSR strategy-making process
of international business 371
Cezara A. Nicoara, Dayananda Palihawadana, and
Matthew J. Robson
15 MNE-NGO global partnerships as a form of CSR strategy:
how well are they working? 407
Elizabeth A. Napier
16 How much social responsibility should MNEs strategically
assume and of which kind? 433
Lilac Nachum

PART VI SPECIAL ISSUES IN SOCIALLY RESPONSIBLE
INTERNATIONAL BUSINESS
17 Antecedents, moderators, and consequences of political CSR
in the context of MNEs 462
Daniel Korschun and Hoori Rafieian
18 Embracing sustainability through corporate communication:
an international case of CSR disclosure 484
Setayesh Sattari, Arash Kordestani, Kaveh Peighambari, and
Pejvak Oghazi
19 Role of MNEs in building zero waste communities 506
Suraksha Gupta

Index

This title is available for institutional purchase via Elgaronline.

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