The Economics of Digitization


The Economics of Digitization

9781781007204 Edward Elgar Publishing
Edited by Shane Greenstein, Professor and Kellogg Chair of Information Technology, Northwestern University, US, Avi Goldfarb, Professor of Marketing, University of Toronto, Canada and Catherine Tucker, Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing, MIT Sloan School of Management, US
Publication Date: 2013 ISBN: 978 1 78100 720 4 Extent: 672 pp
This authoritative collection, with an original introduction by the editors, will be an invaluable source of reference for students, academics and practitioners with an interest in the economics of digitisation and the digital economy.

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The increasing creation, support, use and consumption of digital representation of information touches a wide breadth of economic activities. This digitization has transformed social interactions, facilitated entirely new industries and undermined others and reshaped the ability of people – consumers, job seekers, managers, government officials and citizens – to access and leverage information. This important book includes seminal papers addressing topics such as the causes and consequences of digitization, factors shaping the structure of products and services and creating an enormous range of new applications and how market participants make their choices over strategic organization, market conduct, and public policies.

This authoritative collection, with an original introduction by the editors, will be an invaluable source of reference for students, academics and practitioners with an interest in the economics of digitisation and the digital economy.
Critical Acclaim
‘The digital economy has spurred a burgeoning literature in economics, marketing and strategy. Recent innovations led to the design of new markets with unparalleled data availability and targeted customization. This collection offers an outstanding reference for scholars and data-driven practitioners who wish to understand the subtleties of this new economy.’
– Steve Tadelis, UC Berkeley Haas School of Business, US

‘Computers and held held devices are having a profound economic impact, whether in corporate suites or the home. The papers collected in this volume include some of the most important works assessing the consequences of these changes for both businesses and public policy.’
– Josh Lerner, Harvard Business School, US
25 articles, dating from 1999 to 2012
Contributors include: A. Arora, M. Baye, T. Bresnahan, E. Brynjolfsson, G. Ellison, M. Gentzkow, A. Goolsbee, J. Shapiro, H. Varian, J. Waldfogel


Introduction Shane Greenstein, Avi Goldfarb and Catherine Tucker

1. Shane Greenstein (2000), ‘Building and Delivering the Virtual World: Commercializing Services for Internet Access’
2. Timothy Simcoe (2012), ‘Standard Setting Committees: Consensus Governance for Shared Technology Platforms’
3. Timothy F. Bresnahan and Shane Greenstein (1999), ‘Technological Competition and the Structure of the Computer Industry’
4. Gregory L. Rosston, Scott J. Savage and Donald M. Waldman (2010), ‘Household Demand for Broadband Internet in 2010’
5. Erik Brynjolfsson, Yu (Jeffrey) Hu and Michael D. Smith (2003), ‘Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers’
6. Scott Wallsten and Colleen Mallahan (2010), ‘Residential Broadband Competition in the United States’

7. Michael R. Baye, John Morgan and Patrick Scholten (2004), ‘Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site’
8. Fiona Scott Morton, Florian Zettelmeyer and Jorge Silva-Risso (2001), ‘Internet Car Retailing’
9. Glenn Ellison and Sara Fisher Ellison (2009), ‘Search, Obfuscation, and Price Elasticities on the Internet’
10. Erik Brynjolfsson and Michael D. Smith (2000), ‘Frictionless Commerce? A Comparison of Internet and Conventional Retailers’
11. Chris Forman, Anindya Ghose and Avi Goldfarb (2009), ‘Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live’
12. Luís Cabral and Ali Hortaçsu (2010), ‘The Dynamics of Seller Reputation: Theory and Evidence from eBay’

13. Ajay Agrawal and Avi Goldfarb (2008), ‘Restructuring Research: Communication Costs and the Democratization of University Innovation’
14. Bernardo S. Blum and Avi Goldfarb (2006), ‘Does the Internet Defy the Law of Gravity?’
15. Matthew Gentzkow and Jesse M. Shapiro (2011), ‘Ideological Segregation Online and Offline’
16. Xiaoquan (Michael) Zhang and Feng Zhu (2011), ‘Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia’

17. Austan Goolsbee (2000), ‘In a World without Borders: The Impact of Taxes on Internet Commerce’
18. Eric T. Anderson, Nathan M. Fong, Duncan I. Simester and Catherine E. Tucker (2010), ‘How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet’
19. Avi Goldfarb and Catherine Tucker (2011), ‘Advertising Bans and the Substitutability of Online and Offline Advertising’
20. Amalia R. Miller and Catherine E. Tucker (2011), ‘Can Health Care Information Technology Save Babies?’
21. Avi Goldfarb and Catherine E. Tucker (2011), ‘Privacy Regulation and Online Advertising’
22. Ashish Arora, Chris Forman, Anand Nandkumar and Rahul Telang (2010), ‘Competition and Patching of Security Vulnerabilities: An Empirical Analysis’
23. Felix Oberholzer-Gee and Koleman Strumpf (2007), ‘The Effect of File Sharing on Record Sales: An Empirical Analysis’
24. Rafael Rob and Joel Waldfogel (2006), ‘Piracy on the High C''s: Music Downloading, Sales Displacement, and Social Welfare in a Sample of College Students’
25. Hal R. Varian (2005), ‘Copying and Copyright’
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