The Science of Business

Hardback

The Science of Business

9781800370326 Edward Elgar Publishing
Justin B. Craig, Bond Business School, Bond University, Australia and Kellogg School of Management, Northwestern University, US and Ken Moores, Bond Business School, Bond University, Australia
Publication Date: March 2024 ISBN: 978 1 80037 032 6 Extent: c 206 pp
Adopting a multidisciplinary approach, Justin Craig and Ken Moores reinforce the positioning of business as a science and remind the reader that those involved in the practice of business are, in fact, social scientists. Showcasing a novel science of business framework, the book is populated with economic, entrepreneurial, accounting, financial, marketing and management discipline perspectives.

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Adopting a multidisciplinary approach, Justin Craig and Ken Moores reinforce the positioning of business as a science and remind the reader that those involved in the practice of business are, in fact, social scientists. Showcasing a novel science of business framework, the book is populated with economic, entrepreneurial, accounting, financial, marketing and management discipline perspectives.

Incorporating critical insights from practising business scientists, this incisive book emphasises the significance of theoretical explanations and scientific foundations, valuing science, theory and practice as equally important. Chapters rigorously analyse the works of seminal thinkers who have helped to formalise the position of business as a social science. The evolution of economics, entrepreneurship, accounting, finance, marketing and management disciplines as standalone scientific pursuits is explored.

The Science of Business is a reminder that there is a business component to most activities and will prove to be an indispensable resource for academics, researchers, educators and students in many arenas, including government, engineering, medicine, law as well as traditional domains such as entrepreneurship, management education, organisation studies, and management. Business practitioners and advisors across a broad spectrum will similarly benefit from the book’s practical implications.
Critical Acclaim
‘Professors Craig and Moores take the reader on a fascinating and insightful perspective of how economic theory including the rise of the firm have shaped business practice and thinking. The authors draw on their vast experience and knowledge as researchers and educators to demonstrate how the academic discipline of business is founded in social science and how its development continues to offer much to practice. However, their astute observations on the emerging disconnect between the science and the prophets of practice give much food for thought to anyone who has ever pondered the meaning of business.

A must read for anyone who has ever pondered about the life cycle of businesses, or sought to understand in layperson’s language how the classical economic theories underpin modern business practices. Thought-provoking, rooted in science, and a fascinating insight drawing upon decades of experience and research.’
– Tim Brailsford, Bond University, Australia

‘Craig and Moores ambitiously explain the essential aspects of business. They build a framework of business as science, use this framework to explore the essential tasks facing business people, and demonstrate the framework’s utility by using it to address some pressing business issues. Bravo!’
– Dean Shepherd, University of Notre Dame, US
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