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The Technology, Business, and Economics of Streaming Video

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The Technology, Business, and Economics of Streaming Video

The Next Generation of Media Emerges

9781800375031 Edward Elgar Publishing
Eli Noam, Professor of Finance and Economics and Garrett Professor of Public Policy and Business Responsibility, Columbia University Business School and Director, Columbia Institute for Tele-Information, US
Publication Date: January 2020 ISBN: 978 1 80037 503 1 Extent: 424 pp
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.

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Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.

What kind of companies? What kind of business models? What kind of industries? What kind of impact on existing media? And what kind of market power in media industries around the world? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law.

Media professionals in academia, management, technology, policy, and creative production will appreciate the non-jargony yet thorough exploration of streaming online video in The Technology, Business, and Economics of Streaming Video.
Critical Acclaim
‘Eli Noam gets to the heart of the underlying causes of some of the most dramatic and important changes in our world. His focus on underlying the economics as well as the technology enriches our understanding and provides an excellent guide. This work is essential to anyone seeking a full understanding of the changes being wrought around us and how we might approach the critical policy and commercial questions that they raise.’
– Ed Richards, Managing Partner/Founder, Flint Global Ltd and former CEO of Ofcom, the UK communications regulator

‘In this two-volume tour-de-force on video, Noam nails the multi-dimensional answers to what is consumed and how it is consumed.’
– Vint Cerf, A ‘Father of the Internet’ and Chief Internet Evangelist, Google

‘The Internet, now 50 years old, was not built for video, but today video is most of what it carries. Professor Noam does it for us again with his two volumes about the content of streaming video, in the broadest context, as next-generation television.’
– Bob Metcalfe, Internet Pioneer and Professor of Innovation and Entrepreneurship, University of Texas, US

‘Professor Eli Noam, one of the world’s leading media economists, identifies key technical advances shaping media, policy and regulation for the digital age. His two volumes are must reading for anyone seriously interested in the future of the media—its business models, creative content, industry structure, and implications for policy and regulation.’
– William H. Dutton, Emeritus Professor, University of Southern California, USA, and Oxford Martin Fellow and Founding Director, Oxford Internet Institute, University of Oxford, UK

‘Changing media consumers behaviors, further advances in digital technologies and a dramatic health and economic crisis, combine to transform the media and telecommunications industries. Eli Noam’s new books present us with current, comprehensive,in-depth, analyses of unprecedented dimensions. The Columbia Professor offers its readers, scholars, students, managers, policy makers, essential present and future industry perspectives.’
– Gerard Pogorel, Professor of Economics Emeritus, Institut Polytechnique de Paris, Telecom Paris, CNRS Interdisciplinary Innovation Institute I3, France

‘These books show how the world’s most impactful medium for entertainment, information, education and marketing will evolve—and why. No one is more qualified to project and describe the future of the media business, technology and regulation than Eli Noam. Numerous authors have chronicled the media industry’s past and present, but this is the first description I’ve seen of where it is going and what it will look like in the future.’
– Bob Zitter, Former HBO Chief Technology Officer
Contents
Contents: 1. Introduction: The Impending Media Revolution in Video Technology and its Impacts on Today’s and Tomorrow’s Media Industries 2. The Past Generations of TV Technology 3. Technology Innovation: Hardware 4. Infrastructure Platforms and Data Operations 5. Video Platforms 6. Market Power in Cloud Video 7. Business Models for Video Clouds 8. Interoperability and Integration Among Clouds and Other Providers 9. The Impact of Next-Generation Video on Traditional Media Companies and Industries 10. Observations and Conclusions Index

This title is available for institutional purchase via Elgaronline.

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