Unpacking Innovation

Hardback

Unpacking Innovation

Corporate Dynamics, Business Models and Digital Technologies

9781035327454 Edward Elgar Publishing
Marco Cucculelli, Department of Economics and Social Sciences, Marche Polytechnic University, Italy
Publication Date: May 2024 ISBN: 978 1 03532 745 4 Extent: c 160 pp
Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies to compete effectively.

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Critical Acclaim
Contributors
Contents
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Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies to compete effectively with rivals.

In light of the world’s ongoing radical technological transformation, this book emphasizes the need for companies to understand their business environment and consolidate their resources, competencies and strategies in order to stay competitive. It highlights how network relationships as well as product and process innovation significantly impact high-growth firms more than firms experiencing moderate growth. Expert contributors examine this increased impact of innovation on incumbent firms in depth, considering aspects such as the green profile of a business and its adoption of digital technologies such as robotics or AI. Various methodologies and data sources are used to underpin this analysis, including a unique survey administered to a large sample of small and medium enterprises located in Italy.

Inspiring researchers with more advanced data analysis techniques, Unpacking Innovation is an illuminating read for academics in organizational innovation, strategic management, economics of innovation and industrial organization. It will also be a useful resource for policymakers in the field.
Critical Acclaim
‘This book is an essential read for understanding the complexities of innovation in today''s rapidly evolving business landscape. It masterfully unpacks the challenges and opportunities incumbent firms face amidst increasing competition, globalization, and digital transformation. Through a blend of rigorous empirical research and insightful analysis, the book delves into the intricacies of business models, emphasizing the need for firms to adapt and innovate continuously. Its unique approach, combining theoretical insights with practical evidence from a comprehensive survey of Italian companies, makes it an invaluable resource. It provides not only a beacon for business leaders and policymakers seeking to navigate the digital age, but also an indispensable guide for scholars and students in the fields of economics, business strategy, and innovation management. Unpacking Innovation is a testament to the critical role of business model innovation in shaping the future of businesses in the modern economy.’
– Ilan Alon, College of Management, Israel
Contributors
Contributors include: Riccardo Cappelli, Marco Chiaromonte, Marco Cucculelli, Blendi Gerdoçi, Noemi Giampaoli, Daniela Lena, Silvia Leoni, Damiano Meloni, Jasmine Mondolo, Matteo Renghini
Contents
Contents:

Introduction to Unpacking Innovation
Marco Cucculelli
1 Digital technologies and business model innovation in
incumbent firms: A systematic review
Noemi Giampaoli, Matteo Renghini and Marco Cucculelli
2 Business model innovation and the adoption of digital
technologies in incumbent firms
Riccardo Cappelli, Jasmine Mondolo and Marco Cucculelli
3 Capturing value along the value chain. The role of
business model innovation and technological innovation
Damiano Meloni and Marco Cucculelli
4 The effect of Big Data adoption on companies’ selection
of the target market
Jasmine Mondolo, Marco Cucculelli and Silvia Leoni
5 Does business model innovation support high-growth firms?
Daniela Lena, Blendi Gerdoçi and Marco Cucculelli
6 The role of business models in explaining differences in
firm performance
Riccardo Cappelli and Marco Cucculelli
7 Identifying business models with the use of metadata
Jasmine Mondolo and Marco Cucculelli
8 Identifying business models through the analysis of
corporate websites
Marco Chiaromonte and Marco Cucculelli
Appendix: The survey
Marco Chiaromonte and Marco Cucculelli
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