McQuarrie Visual

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Visual Branding: A Rhetorical and Historical Analysis by E.F. McQuarrie and B.J. Phillips

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.



Publication Date: 2016

Extent: 288 pp

HB ISBN: 9781785365416

eISBN: 9781785365423

Normal price £88.00 / $135.00

Registered users £79.20 / $121.50