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Advanced Introduction to the Experience Economy

Hardback

Advanced Introduction to the Experience Economy

9781839103834 Edward Elgar Publishing
Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark
Publication Date: 2021 ISBN: 978 1 83910 383 4 Extent: c 176 pp
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

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Critical Acclaim
Contents
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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Key features include:

• Analysis of how experiences are replacing services and knowledge as a key driver for the economy
• Discussion of the future of the experience economy and the impacts Covid-19 may have on this
• Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.

Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.
Critical Acclaim
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of experience propositions as well as central topics and approaches.The value of paid organized experiences has increased over the last three decades, and was revealed further by its absence during the coronavirus pandemic. Scholars, postgraduate students and advanced undergraduate students will find it a useful resource.’
– Dorthe Eide, Nord University Business School, Norway

‘Jon Sundbo provides a structural overview of theories, and many perspectives on the experience economy. A comprehensive study from an economic, psychological, sociological, marketing and design, business model and digitalisation perspective. Never before have all these viewpoints been listed so extensively and completely. I consider this a great achievement that contributes to the theory of the economy of experiences.’
– Albert Boswijk, European Centre of the Experience and Transformation Economy, the Netherlands

‘With a surveyor's eye and an academic's mind, Jon Sundbo provides a compendium on the state of the art of the experience economy. Whether academic or practitioner, anyone interested in understanding the breadth and depth of this fundamental change - economic, yes, but also in psychology, sociology, marketing, and more - should read this introduction to the subject.’
– B. Joseph Pine II, coauthor, The Experience Economy

Contents
Contents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management and
business models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index
eBook
£13.16
eISBN: 978 1 83910 384 1
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