Elgar Encyclopedia of Pricing

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Elgar Encyclopedia of Pricing

9781035307302 Edward Elgar Publishing
Edited by Andreas Hinterhuber, Associate Professor of Marketing, Department of Management, Università Ca’ Foscari, Venice, Italy and Equity Partner, Hinterhuber & Partners, Innsbruck, Austria
Publication Date: July 2024 ISBN: 978 1 03530 730 2 Extent: c 448 pp
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.

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The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.

This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes.

This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets.

Key Features:
● Incorporates a wealth of data, methodologies and references
● Examines traditional pricing concepts alongside emerging trends
● 65 distinct entries written by leading academics and pricing experts
● Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management

Critical Acclaim
‘The Elgar Encyclopedia of Pricing is unparalleled in its coverage of all the aspects of pricing, from B2B to B2C, from psychological perspectives to economics and operations perspectives. A must-read book for everybody who is interested in pricing.’
– Jan-Benedict Steenkamp, University of North Carolina at Chapel Hill, US
Contributors
Contributors include: Greg M. Allenby, Fabio Ancarani, Alberto Andolina, Richard P. Bagozzi, Frederik Beuk, Sabine Benoit, Jochen Böringer, David Brown, Davide Burlon, Massimo Cavadini, Paolo Cuzzi, C. Anthony Di Benedetto, Hooman Estelami, Xiaohang (Flora) Feng, Sven Feurer, Thomas Frandsen, Federico Gavioli, Magnus Gustafsson, Milad Haghani, Niklas L. Hallberg, Magnus Hellström, Andreas Hinterhuber, Lala Hu, Markus Husemann-Kopetzky, Kostis Indounas, Paul T.M. Ingenbleek, Björn Ivens, Martin Jarmatz, Kamel Jedidi, Joona Keränen, Owais Khan, Dieter Kiewell, Dong Soo Kim, Joseph Korkames, Christian Kowalkowski, Donald R. Lehmann, Stephan M. Liozu, Hanna Luotola, Aliomar Lino Mattos, Klaus M. Miller, Robert J. Morais, Thomas T. Nagle, José Carlos Tiomatsu Oyadomari, Sungsik Park, Koen Pauwels, Robert Phillips, Evandro Pollono, Rolands Pupkevičs, Jawwad Z. Raja, Vithala R. Rao, Thomas Ritter, Stefan Roth, Anna Salonen, Tobias Schäfers, Robert M. Schindler, Christian Schlereth, Bernd Skiera, Gerard E. Smith, Todd Snelgrove, Navdeep S. Sodhi, Martin Spann, Lucas Stich, Eduard Stoppel, Stefan Stremersch, Rajneesh Suri, Harri Terho, Pekka Töytäri, Wolfgang Ulaga, Marc Vanhuele, Willem J.M.I. Verbeke, Tiziano Vescovi, Tina von Däniken, Achim Walter, Youngdai Won, Lan Xia, Man Xie, Hongjun Ye, Fernando Nascimento Zatta, Eugene F. Zelek, Jr, Christopher Zerres, Thomas Zerres, Shunyuan Zhang, Jintao Zhang, Z. John Zhang
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