Marketing

Handbook of Research on Ethnic and Intra-cultural Marketing

Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...

Hardback (2022)

List price ~~£161.00~~

Member price £144.90

eBook:

£48.00

Handbook on the Tourist Experience

Edited by Dora Agapito, Manuel A. Ribeiro, Kyle M. Woosnam

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...

Hardback (2022)

List price ~~£198.00~~

Member price £178.20

eBook:

£48.00

Handbook of Research on Customer Loyalty

Edited by Debbie I. Keeling, Ko de Ruyter, David Cox

Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...

Hardback (2022)

List price ~~£156.00~~

Member price £140.40

eBook:

£48.00

Handbook of Entrepreneurship and Marketing

Edited by Ian Fillis, Nicholas Telford

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...

Hardback (2020)

List price ~~£220.00~~

Member price £198.00

Paperback (2022)

List price ~~£48.95~~

Member price £39.16

eBook:

£39.16

Research Handbook on Luxury Branding

Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...

Hardback (2020)

List price ~~£164.00~~

Member price £147.60

List price ~~£32.95~~

Member price £26.36

eBook:

£26.36

Handbook of Research on Identity Theory in Marketing

Edited by Americus Reed, Mark Forehand

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...

List price ~~£187.00~~

Member price £168.30

List price ~~£49.95~~

Member price £39.96

eBook:

£39.96

Handbook of Research on Customer Engagement

Edited by Linda D. Hollebeek, David E. Sprott

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

List price ~~£197.00~~

Member price £177.30

List price ~~£49.95~~

Member price £39.96

eBook:

£39.96

Handbook of the Sharing Economy

Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi

With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...

List price ~~£191.00~~

Member price £171.90

List price ~~£43.95~~

Member price £35.16

eBook:

£35.16

Tourist Behaviour

Edited by Philip L. Pearce

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...

List price ~~£197.00~~

Member price £177.30

List price ~~£43.95~~

Member price £35.16

eBook:

£35.16

Handbook on Cross-Cultural Marketing

Edited by Glen H. Brodowsky, Camille P. Schuster

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...

Hardback (2020)

List price ~~£151.00~~

Member price £135.90

eBook:

£48.00

Research Handbook on Employee Pro-Environmental Behaviour

Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika

This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...

Hardback (2018)

List price ~~£187.00~~

Member price £168.30

Paperback (2020)

List price ~~£51.95~~

Member price £41.56

eBook:

£41.56