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Handbook on the Tourist Experience
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Handbook on the Tourist Experience

Design, Marketing and Management

9781839109386 Edward Elgar Publishing
Edited by Dora Agapito, Assistant Professor, Faculty of Economics and Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Portugal, Manuel Alector Ribeiro, Senior Lecturer, School of Hospitality and Tourism Management, University of Surrey, UK and Kyle Maurice Woosnam, Professor of Parks, Recreation and Tourism Management, Warnell School of Forestry and Natural Resources, University of Georgia, US
Publication Date: 2022 ISBN: 978 1 83910 938 6 Extent: 424 pp
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

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Critical Acclaim
Contributors
Contents
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Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.

This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.
Critical Acclaim
‘Finally a complete reference book on the tourist experience! The editors and authors with diverse backgrounds offer multidimensional perspectives and leave no stone unturned about tourism experience; they cover a wide range of issues and approaches from children to adults, from world heritage sites to digital storytelling, from emotions to well-being and from conceptual to empirical. An original, informative and fun learning experience for all!’
– Asli Tasci, University of Central Florida, US

‘This is a timely and accessible Handbook on tourism experiences. It is an authoritative guide to tourist experience design, marketing and management for those of us who create, deliver, market and conduct research on tourist experiences. I strongly recommend this Handbook.’
– Dogan Gursoy, Washington State University, US
Contributors
Contributors: Dora Agapito, Sofia Almeida, Joseph Barr, Maria do Rosário Borges, Ana Cláudia Campos, Maria João Carneiro, Chung-Shing Chan, Shu Hua Chang, Namho Chung, Nélson Manuel da Silva deMatos, Tara Joyce Denley, Paulo Duarte, Nancy Duxbury, Shynar Dyussembayeva, Manuela Guerreiro, Evan J. Jordan, Vasanth Kamath, Elisabeth Kastenholz, Hio Kuan Lai, Hyunae Lee, Joana Lessa, Joana Lima, Stephanie Q. Liu, Jyothi Mallya, Noémi Marujo, Carlos Peixeira Marques, Korstanje Maximiliano, Luigina Jessica Montano, María Moral-Moral, Gianna Moscardo, Vidya Patwardhan, Valsaraj Payini, Pedro Pintassilgo, Patrícia Pinto, Girish Prayag, Catherine Prentice, Haywantee Ramkissoon, Manuel Alector Ribeiro, Elisabete Sá, Hugues Séraphin, Jaime Serra, K. Thirugnanasambantham, Ly Tran-Ha, Sera Vada, Alfonso Vargas-Sánchez, Giampaolo Viglia, Tiago Vinagre de Castro, Kyle Maurice Woosnam, Brianna Wyatt
Contents
Contents:

1 Introduction to the Handbook on the Tourist Experience: Design,
Marketing and Management 1
Dora Agapito, Kyle Maurice Woosnam and Manuel Alector Ribeiro

PART I TOURISM EXPERIENCE: DESIGN AND MARKETING
MANAGEMENT
2 The customer and tourist experience? Conceptual convergence or divergence 15
Girish Prayag
3 Senses, consumer behaviour and tourism experiences design 29
Ly Tran-Ha and Dora Agapito
4 Colour as a brand-related stimulus in the scope of destination brand
experience design: an overview 49
Manuela Guerreiro and Joana Lessa
5 Flow experience and emotions in tourism 61
Nélson Manuel da Silva deMatos, Paulo Alexandre de Oliveira Duarte and
Elisabete Sampaio de Sá
6 Unique stories for unique brands: appealing to the hotel guest
experience through digital storytelling 73
Ana Cláudia Campos and Sofia Almeida
7 Interpretation design and management: creating dark heritage
edutainment experiences 85
Brianna Wyatt
8 Improving the tourist experience at World Heritage Sites: how to
explore motivations using expenditure-based segmentation 102
Noémi Marujo, Jaime Serra, Joana Lima and Maria do Rosário Borges
9 A practical framework for designing creative tourism experiences 118
Shu Hua Chang
10 Experimental design and tourist experiences 136
Shynar Dyussembayeva, Stephanie Q. Liu and Giampaolo Viglia

PART II RESPONSIBLE MANAGERIAL APPROACHES TO
TOURISM EXPERIENCES
11 The responsible management of ecotourism experiences: exploring
ecotourism selfies 151
Gianna Moscardo
12 Perceived visitor impacts of cultural heritage tourism: the role of place
attachment in memorable visitor experiences 166
Haywantee Ramkissoon
13 Tourist well-being, experience and behaviours: a positive psychological
perspective 176
Sera Vada and Catherine Prentice
14 Over-tourism impacts on residents’ emotions and feelings towards
tourists: the case of Macau 195
Hio Kuan Lai, Patrícia Pinto and Pedro Pintassilgo
15 Overtourism and children’s experiences: analysis and perspective 210
Hugues Séraphin and Maximiliano Korstanje
16 Managing destination experience design for tourists with disabilities:
ICT and accessibility 226
Chung-Shing Chan and Dora Agapito
17 Halal tourism experiences: the challenge of diversity and innovation 246
Alfonso Vargas-Sánchez and María Moral-Moral

PART III MANAGING AND MARKETING EXPERIENCES:
SPECIAL-INTEREST TOURISM
18 The role of virtual reality in enhancing tourists’ happiness in the context
of special-interest tourism 264
Hyunae Lee and Namho Chung
19 Last-chance tourism intentions explained through an amended theory of
planned behaviour model 278
Kyle Maurice Woosnam, Manuel Alector Ribeiro, Tara Joyce Denley and
Evan J. Jordan
20 Tourism and enogastronomy experiences: a phenomenological study 294
Luigina Jessica Montano, Manuel Alector Ribeiro and Kyle Maurice Woosnam
21 Wine tourist experiences in rural areas 315
Elisabeth Kastenholz, Carlos Peixeira Marques and Maria João Carneiro
22 Creative tourism: nurturing creative self-expression and social interactivity 331
Nancy Duxbury and Tiago Vinagre de Castro
23 Antecedents to religious festival visitors’ loyalty: the role of memorable
experiences, religious faith, emotion and satisfaction 350
Manuel Alector Ribeiro, Vidya Patwardhan, Kyle Maurice Woosnam and K.
Thirugnanasambantham
24 Explaining festival loyalty through motivations, perceived value, and
satisfaction: the moderating role of gender 369
Valsaraj Payini, Kyle Maurice Woosnam, Manuel Alector Ribeiro, Vasanth
Kamath, Jyothi Mallya and Joseph Barr

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