Marketing
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![Business Relating Business]()
Business Relating Business
Ian Wilkinson
Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...eBook:Find out more£29.56
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![Measurement in Marketing Research]()
Measurement in Marketing Research
Thomas Salzberger
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ... -
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![Trust and New Technologies]()
Trust and New Technologies
Edited by Teemu Kautonen, Heikki Karjaluoto
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.eBook:Find out more£25.00
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![Creating Experiences in the Experience Economy]()
Creating Experiences in the Experience Economy
Edited by Jon Sundbo, Per Darmer
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...eBook:Find out more£25.00
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![Strategic Marketing and the Future of Consumer Behaviour]()
Strategic Marketing and the Future of Consumer Behaviour
Theo B.C. Poiesz, W. F. van Raaij
The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi... -
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![Trust in Market Relationships]()
Trust in Market Relationships
Sandro Castaldo
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly comp...eBook:Find out more£25.00
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![Marketing Knowledge Management]()
Marketing Knowledge Management
Gabriele Troilo
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori... -
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![The Economics of Retailing and Distribution]()
The Economics of Retailing and Distribution
Roger R. Betancourt
This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...eBook:Find out more£32.76
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![Grocery E-Commerce]()
Grocery E-Commerce
Edited by Niels Kornum, Mogens Bjerre
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...eBook:Find out more£25.00
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
