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Handbook of Contemporary Research on Emerging Markets
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Handbook of Contemporary Research on Emerging Markets

9781782546351 Edward Elgar Publishing
Edited by Hemant Merchant, Professor of Global Business, University of South Florida, US
Publication Date: 2016 ISBN: 978 1 78254 635 1 Extent: 416 pp
The Handbook brings together leading scholars from IB as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward. The contributors offer an in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets.

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Critical Acclaim
Contributors
Contents
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The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward.

Contributors include a mix of new and established authors from around the world, for a diverse and current set of scholarly perspectives on emerging markets. Combining academic and operationally focused chapters, they offer a multifaceted, in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets.

This energetic and varied look at a burgeoning field will be an invaluable resource for academics and for students at the post-doctoral, PhD and MBA levels.
Critical Acclaim
‘Hemant Merchant has compiled a useful, 15-chapter collection of contemporary contributions to our understanding of emerging markets. This is a welcome volume. It provides a mix of theory, empirical analyses, and a module on operational practices. As such, not only might this book serve as a comprehensive resource, it could also be used as the core text for an MSc course on emerging markets.’
– Paul W Beamish, Western University, Canada

‘As research on emerging markets has grown from a trickle to a flood, Professor Merchant rightly argues for pausing a moment to reflect on what is truly distinctive about these countries vis-à-vis developed markets. He has assembled in this Handbook an outstanding collection of chapters by established as well as up-and-coming scholars from around the world. A must-read for anyone interested in getting to the bottom of what makes emerging economies special and why their economic and political power will grow further in the coming decades.’
– Ravi Ramamurti, D’Amore-McKim, Northeastern University, US
Contributors
Contributors: C.G. Alvstam, O.E. Annushkina, A. Arslan, M.S. Balakrishnan, E. Berselli, N. Bhatnagar, K. Braunsberger, I. Bučiūnienė, A. Cuervo-Cazzura, M. Demirbag, R.O. Flamm, M.W. Hansen, P.D.O. Jensen, S. Joshi, A. Karna, R. Kazlauskaitė, C. Landau, J. Larimo, H. Merchant, K. Nair, W. Newburry, D. O’Reilly, B. Petersen, J. Prabhu, I. Pupieniene, K. Ramachandran, A. Soleimani, P. Strom, E. Tatoglu, F. Täube, L. Treviño, R. Trinca Colonel, C. Vithessonthi, R. Wentrup
Contents
Contents:

PART I EXTENDING THEORETICAL AND CONCEPTUAL THINKING ABOUT EMERGING MARKETS
1. How do Emerging Markets Differ from Developed Markets?: A Conceptual and Empirical Analysis
Olga E. Annushkina, Hemant Merchant, Renata Trinca Colonel and Elena Berselli

2. Heterogeneous Economic Space in a Global Archipelago: An Economic Geography Perspective of Emerging Markets
Claes G. Alvstam, Patrick Strom and Robert Wentrup

3. Institutional Theory and Institution Building in Emerging Economies
Len J. Treviño

4. Emerging Market Multinationals and Theory Development: A Multi-theoretical Approach
Alvaro Cuervo-Cazurra

5. Learning from Sustainability Initiatives in Emerging Markets
Karin Braunsberger and Richard O. Flamm

PART II OPERATIONAL PRACTICES IN EMERGING MARKETS AND THEIR IMPLICATIONS
6. Mapping Institutional Influences on Multinational Firms’ R&D Investments in Emerging Markets: The Case of India
Krishnan Nair, Jaideep Prabhu, Hemant Merchant

7. Brand Management Practices in an Emerging Country Market
Ekrem Tatoglu, Mehmet Demirbag and Daragh O'Reiley

8. Employability of Older Workers in a Changing Labor Market: The Case of a Post-Soviet Country
Rūta Kazlauskaitė, Irena Pupienienė and Ilona Bučiūnienė

9. Establishment Mode Strategy of Multinational Enterprises in the Emerging Economies: Influences of, and the Moderating Interrelationship Between Cultural Distance and Economic Freedom
Ahmad Arslan and Jorma Larimo

10. Drivers and Strategies of International Service Firms in Emerging Markets
Michael Wendelboe Hansen, Peter D. Ørberg Jensen and Bent Petersen

PART III LOOKING FORWARD: ECLECTIC PERSPECTIVES ON EMERGING MARKETS
11. Emerging Paradigms of Corporate Governance and Managerial Professionalization in Family Firms
Kavil Ramachandran, Shefali Joshi and Navneet Bhatnagar

12. Multi-level Reputation Influences on Latin America’s Inward and Outward Foreign Direct Investment
William Newburry and Abrahim Soleimani

13. The Internationalization of Hidden Champions: Setting the Context for Advancing Research on Emerging Market Strategies for German Mittelstand Firms
Christian Landau, Amit Karna and Florian Täube

14. Managing at the Edge of Chaos: Middle East North Africa – Perspectives for International Management
Melodena Stephens Balakrishnan

15. Government Policy Uncertainty and Corporate Investment in Emerging Markets
Chaiporn Vithessonthi

Index

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