Handbook on Digital Corporate Communication


Handbook on Digital Corporate Communication

9781802201956 Edward Elgar Publishing
Edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland and Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK
Publication Date: 2023 ISBN: 978 1 80220 195 6 Extent: 482 pp
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

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This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders.

Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.
Critical Acclaim
‘Digital technology, data and artificial intelligence are transforming the practice of communications – and every field that is rooted in human engagement. This book is a valuable guide for professionals who want to be at the forefront of this transformation. It is both practical and inspirational, an essential resource.’
– Jon Iwata, Yale School of Management, US

‘This Handbook brings together academic and practitioner experts on digital corporate communication from around the world, covering all the different functions, practice areas and digitalization-related developments in an in-depth manner. It is a stellar achievement that two of the field’s thought leaders, Vilma Luoma-aho and Mark Badham, have managed to bring together in a single volume all the research-based evidence and insights from practice on this important topic.’
– From the Foreword by Joep Cornelissen
Contributors: René Algesheimer, Rickard Andersson, Alina Arti, Tommi Auvinen, Mark Badham, John M.T. Balmer, Nils S. Borchers, Jana Brockhaus, Alexander Buhmann, Maria-Jose Canel, Jérôme Chariatte, Elanor Colleoni, Timothy Coombs, Joep Cornelissen, Sabine Einwiller, Polina Feshchenko, Alicia Fjällhed, Chris Galloway, Lina Gomez-Vasquez, Anne Gregory, Gregor Halff, Mats Heide, Christian P. Hoffmann, Sherry Holladay, Louis Pierre Philippe Homont, Laura Illia, Diana Ingenhoff, Sofia Johansson, Quentin Langley, Alexander V. Laskin, Vilma Luoma-aho, Jim Macnamara, Rosa-Maria Mäkelä, Andreina Mandelli, Alex Mari, Linjuan Rita Men, Grazia Murtarelli, Ariadne Neureiter, Niilo Noponen, Howard Nothhaft, Jerena C.K. Ng, Mirko Olivieri, Augustine Pang, Hanna Reinikainen, Stefania Romenti, Sergei A. Samoilenko, Jens Seiffert-Brockmann, Charlotte Simonsson, Lukasz Swiatek, Maureen Taylor, Chiara Valentini, Marc Vielledent, Daniel Vogler, Sophia Charlotte Volk, Wolfgang Weitzl, Cen April Yue, Ansgar Zerfass, Alvin Zhou

Foreword by Joep Cornelissen xiv
List of cases and/or illustrative examples xvi
1 Introduction to the Handbook on digital corporate communication 1
Mark Badham and Vilma Luoma-aho

2 Digital corporate communication and internal communication 18
Rickard Andersson, Mats Heide and Charlotte Simonsson
3 Digital corporate communication and brand communication 34
John M. T. Balmer
4 Digital corporate communication and media relations 51
Daniel Vogler and Mark Badham
5 Digital corporate communication and corporate reputation 64
Elanor Colleoni, Stefania Romenti and Grazia Murtarelli
6 Digital corporate communication and CSR communication 78
Lina Gomez-Vasquez
7 Digital corporate communication and financial communication and
investor relations 91
Alexander V. Laskin and Christian P. Hoffmann
8 Digital corporate communication and stakeholder relationship management 103
Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou
9 Digital corporate communication and measurement and evaluation 118
Sophia C. Volk and Alexander Buhmann

10 Digital corporate communication and issues management 135
Laura Illia and Elanor Colleoni
11 Digital corporate communication and activism 152
Maureen Taylor
12 Digital corporate communication and paracrises and AI 165
Timothy Coombs and Sherry Holladay
13 Digital corporate communication and crisis life cycles 179
Augustine Pang and Jerena C. K. Ng
14 Digital corporate communication and complaint management 193
Sabine Einwiller and Wolfgang Weitzl
15 Digital corporate communication and hostile hijacking of organizational crises 208
Sofia Johansson, Howard Nothhaft and Alicia Fjällhed
16 Digital corporate communication and brandjacking and character assassination 222
Sergei A. Samoilenko and Quentin Langley

17 Digital corporate communication and digital transformation of
communication functions and organizations 238
Ansgar Zerfass and Jana Brockhaus
18 Digital corporate communication and social media influencers 253
Nils S. Borchers
19 Digital corporate communication and gamification 266
Jens Seiffert-Brockmann and Ariadne Neureiter
20 Digital corporate communication and artificial intelligence and future roles 281
Alexander Buhmann and Anne Gregory
21 Digital corporate communication and artificial intelligence and
extended intelligence 297
Chris Galloway and Lukasz Swiatek
22 Digital corporate communication and algorithmic leadership and management 311
Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen
23 Digital corporate communication and visual communication 326
Chiara Valentini and Grazia Murtarelli
24 Digital corporate communication and voice communication 343
Alex Mari, Andreina Mandelli and René Algesheimer

25 Digital corporate communication and organizational listening 357
Jim Macnamara
26 Digital corporate communication and the market for big data 371
Gregor Halff and Anne Gregory
27 Digital corporate communication and public diplomacy 384
Jérôme Chariatte and Diana Ingenhoff
28 Digital corporate communication and public sector organizations 400
Hanna Reinikainen and Chiara Valentini
29 Digital corporate communication and co-productive citizen engagement 413
Louis Pierre Philippe Homont, María-José Canel and Vilma Luoma-aho
30 Digital corporate communication and disinformation 426
Mirko Olivieri, Rosa-Maria Mäkelä, Stefania Romenti and Vilma Luoma-aho

31 Conclusion: future roles of digital corporate communication 440
Vilma Luoma-aho, Mark Badham and Alina Arti

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