How to Achieve Societal Impact through Engaged and Collaborative Scholarship

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How to Achieve Societal Impact through Engaged and Collaborative Scholarship

A Guide to Purposeful Marketing Research

9781800888524 Edward Elgar Publishing
Edited by Michel Van der Borgh, Professor, Department of Marketing, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Tobias Schäfers, Professor, Department of Marketing, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany
Publication Date: September 2024 ISBN: 978 1 80088 852 4 Extent: c 416 pp
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?

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Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?

Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.

How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.
Critical Acclaim
‘How to Achieve Societal Impact through Engaged and Collaborative Scholarship is a must-read for scholars, researchers, and practitioners seeking to bridge the gap between academia and the real world. The book defines the parameters of societal value and provides actionable insights into fostering collaborations that truly matter. This book stands as a testament to the transformative potential of business research when it is purposeful, impactful, and aligned with the needs of society.’
– Professor Andreas Eggert, Freie Universität Berlin, Germany

‘In times of profound societal challenges, the role of business academics extends beyond traditional boundaries. How to Achieve Societal Impact through Engaged and Collaborative Scholarship by Michel van der Borgh, Adam Lindgreen, and Tobias Schaefers timely responds to this imperative, providing a valuable roadmap for purposeful contributions to societal challenges. The book offers practical insights and collaborative approaches, making it a must-read for navigating the evolving landscape of academia and industry collaboration.’
– Professor Jan H. Schumann, University of Passau, Passau, Germany

‘If you are a business researcher who wants to make a difference in the world, this book is for you. It offers a comprehensive and practical guide on how to design, conduct, and communicate research that is relevant and impactful.’
– Stefano Puntoni, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania, US

‘Universities are not ivory towers – they are meant to bring together scholars, students, practitioners, and society. I know of no other book that offers so much specific advice to this end. With great examples from the marketing field, the chapter authors show how to bridge the research-practice gap, the research-teaching gap, and the cross-discipline gap. The book shows how research can provide both societal relevance (intending to benefit practice and society) and societal impact (realized long-term benefits). Group chairs, deans, and other stakeholders need practical means to measure and promote research that benefits society. Gift them this book to read and ponder!’
– Koen Pauwels, Distinguished Professor of Marketing & Co-founder and General Director of the DATA (Digital, Analytics, Technology, Automation) Initiative, D’Amore-McKim School of Business at Northeastern University

‘In this edited volume, Michel van der Borgh, Adam Lindgreen, and Tobias Schaefers have collected a very interesting set of essays on designing for purposeful and impactful research, becoming an engaged scholar, methods for engaged scholarship, measuring the impact of research, and several related topics. The various chapters in this book provide a rich and promising perspective on how to bridge the academia-practice gap in business and marketing, one that may inspire many business scholars and practitioners to collaborate in engaging with the grand challenges of the 21st century.’
– Professor Georges Romme, Eindhoven University of Technology, Netherlands

‘The world needs universities and business schools to tackle today’s business and societal challenges. To make a lasting impact, research must provide both societal relevance and rigor. Grounded in these principles, the authors brilliantly reunite in one volume a rich and diverse source of ideas and inspiration by leading academic voices to help readers understand how to create and manage diverse academic–practitioner collaborations for identifiable, purposeful, and impactful research effectively and efficiently.’
– Professor Wolfgang Ulaga, INSEAD, Middle East Campus, Abu Dhabi, UAE

‘Van der Borgh, Lindgreen, and Schaefers have edited a book that in sum sets the academic lens towards the urgent imperative of business schools’ societal contribution. This compelling book not only interrogates the current state of business school research but also charts a purposeful path forward, advocating for research that is both relevant and beneficial beyond academia. It is an important guide for scholars, educators, and practitioners seeking to forge meaningful academic-practitioner collaborations and contribute to societal progress. The book is a clarion call to re-envision research as a cornerstone for innovation and societal well-being.’
– Morten Irgens, Vice Dean of Innovation and Impact, Copenhagen Business School
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