Hardback

Research Handbook on Digital Strategy

9781800378896 Edward Elgar Publishing
Edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Feng Zhu, Professor of Business Administration, Harvard Business School, US
Publication Date: May 2023 ISBN: 978 1 80037 889 6 Extent: c 416 pp
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.

This title contains one or more Open Access chapters.

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This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.

Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.

This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.
Critical Acclaim
‘An excellent atlas of digital transformation which enables the reader to appreciate the differences between industrial age and digital age competition. The multilayered and multifaceted nature of big data and digital strategy is explained without clutter by well grounded managerial scholars.’
– David J. Teece, University of California, Berkeley, US
Contributors
Contributors include: Aleksi Aaltonen, Sungu Ahn, Cristina Alaimo, Paolo Aversa, Charles Baden-Fuller, Yongjian Bao, Kevin Boudreau, Francesco Burelli, Francesca Cabiddu, Carmelo Cennamo, Panos Constantinides, Ioanna Constantiou, Giovanni Battista Dagnino, Alberto Di Minin, Giulio Ferrigno, Igor Filatotchev, Nathan Furr, Oksana Gerwe, Werner Hoffman, Thomas Huber, Francesca Hueller, Lars Jeppesen, Kimmo Karhu, Niloofar Kazemargi, Pantelis Koutroumpis, Thomas Kude, Guglielmo La Bruna, Aija Leiponen, Jan Lepoutre, Feng Li, Bayes Anoop Madhok, Julien Malaurent, Milan Miric, Ludovica Moi, Ramya K. Murthy, Oleksiy Osiyevskyy, Per Egil Pedersen, Danilo Pesce, Andrea Prencipe, Yanina Rashkova, Richard Reinsberg, Georg Reischauer, Paavo Ritala Andrew Shipilov, Rosario Silva, Birgit A.A. Solem, Paolo Spagnoletti, Olga Shtepa, Llewellyn Thomas, Christopher Tucci, Stephan von Delft, Yang Zhao, Feng Zhu
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