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Teaching Intellectual Property Law

Strategy and Management

9781035329175 Edward Elgar Publishing

Edited by Sabine Jacques, Associate Professor in Information Technology, Media and Intellectual Property Law, School of Law, University of East Anglia Law School, UK and Visiting Lecturer, Maastricht University, the Netherlands and Ruth Soetendorp, Visiting Academic, City University of London and Professor Emerita, Bournemouth University, UK

Publication Date: 2023 ISBN: 978 1 03532 917 5 Extent: 362 pp

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Critical Acclaim

Contributors

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Integral to the commercial law field, Intellectual Property (IP) knowledge is central to culture, innovation, and enterprise. Looking forward to the new academic norm, Teaching Intellectual Property Law: Strategy and Management uses experience as well as interactive, practice-based methods for teaching IP to examine the various ways through which to move on from ‘chalk and talk’ methods.

Crucial to science, technology, art, fashion and creative industries as well as to business creation and management, it is unsurprising that IP surfaces in curricula within and beyond the law school. Providing multiple examples, exercises and teaching tips to identify the transferable aspects of IP teaching, this book provides educators with new approaches to tailor content delivery to their students. Focused on the profile of the contemporary learner, it invites educators to adopt new approaches to impart knowledge that will empower IP students of all disciplines, at all levels.

Teaching Intellectual Property Law: Strategy and Management will be a useful resource for higher education law academics offering Intellectual Property education modules in law schools, to facilitate contemporary approaches to traditional law school content. It will also be of value to tertiary educators inspired, or instructed, to include IP education in their programmes as well as enterprise and entrepreneurship educators and trainers, to further IP relevance to enterprise and entrepreneurship.

Critical Acclaim

‘As intellectual property has developed from a ’fringe law school subject‘ (Soetendorp) into an issue leaving hardly any aspect of society, commerce and science unaffected, teaching of intellectual property must meet novel challenges resulting from increased diversity in the background, sophistication and expectations of audiences. In that situation, this great book is a much-needed gap filler for those seeking orientation and inspiration in the field. Not only does it offer a multi-perspective tour d’horizon on relevant issues, but it also presents a valuable source of information concerning methods, tools, and best practices to improve the mutual experience of all involved in the teaching and learning process.’
– Annette Kur, Max Planck Institute for Innovation and Competition, Germany

''This timely collection of stimulating essays does more than fill a gap in the literature; it fills an aching void in the imagination of far too many intellectual property teachers. Teaching Intellectual Property Law: Strategy and Management invites a challenge to traditional IP pedagogy that should be hard to resist.''
– Professor Jeremy Phillips, founder of #IPKat

‘This is an excellent tome that is a delight to read and absorb. The work contains top-quality contributions from established scholars and research. The book invites us to consider how we can adopt a multidisciplinary approach when conveying Intellectual property law to a varied audience. The work offers excellent insights on the “modern student” who is used to having everything a click away. How do we intellectual property aficionados enthuse such listeners? Dip in this book to discover how to incorporate learning outcomes or combat modern technology-based challenges (such as Chat GPT ). The various chapters offer thoughtful and clear guidelines as to how we engage with students from diverse disciplinary backgrounds, using a plethora of approaches from drum kits to card games to empirical research. It is an essential reading for both experienced practitioners and scholars, but especially vital for early career researchers and teachers.’
– Uma Suthersanen, Queen Mary University of London, UK

Contributors

Contributors: Adrian Aronsson-Storrier, Hayleigh Bosher, Jocelyn Bosse, Rumyana Brestnichka, Caroline Coles, Mercedes Curto Polo, Catherine Davies, Janice Denoncourt, Brian Frye, Gabriele Gagliani, Helen Gubby, Mandy Haberman, Sabine Jacques, Smita Kheria, Fanny Koleva, Laurent Manderieux, Bartolomeo Meletti, Dinusha Mendis, Agathe Michel-de Cazotte, Miglena Molhova-Vladova, William Page, Andrew Penaluna, Kathryn Penaluna, Lisa Redman, Eleonora Rosati, Nick Scharf, Joe Sekhon, Ruth Soetendorp, Peter van Dongen, Andrea Wallace

Contents

Contents:

PART I INTRODUCTION TO TEACHING
INTELLECTUAL PROPERTY LAW,
STRATEGY AND MANAGEMENT
Introduction 2
Sabine Jacques and Ruth Soetendorp

PART II STRENGTHENING STUDENT ENGAGEMENT
1 Overcoming resistance to law on non-law modules 29
Ruth Soetendorp
2 Developing twenty-first century skills for creativity and
innovation: the case of the entrepreneurial educator in
raising learner awareness of intellectual property 46
Kathryn Penaluna and Andrew Penaluna
3 Teaching IP to science students, especially in the degree
of biotechnology 60
Mercedes Curto Polo
4 Teaching copyright with musical instruments: using the
drum kit to deepen learning 70
Nick Scharf
5 Alternance in synchronous e-teaching with large groups 84
Laurent Manderieux and Gabriele Gagliani

PART III DEVELOPING A MULTI-DISCIPLINARY APPROACH
6 To boldly go: empirical research in intellectual property
rights teaching 98
Smita Kheria
7 Interdisciplinary teaching through a combination of
methods: IP licensing for non-law students 117
Rumyana Brestnichka, Fanny Koleva and Miglena Molhova-Vladova
8 Arts in IP law programmes: employing arts study, practice
and pedagogy in law programmes – when students
become creators 128
Andrea Wallace
9 IP education: an ethics and sustainability perspective 146
Helen Gubby
10 Integrating sustainable development awareness in
intellectual property law education 154
Janice Denoncourt

PART IV ACCENT ON COLLABORATIVE ENVIRONMENTS
11 Peer-assisted learning in intellectual property law:
a bridge to solidifying learning and enhancing student experience 177
William Page, Jocelyn Bosse and Adrian Aronsson-Storrier
12 Applying knowledge in practice with IP pro bono 193
Hayleigh Bosher
13 Collaborative intellectual property learning: law and
design-engineering students bring IP law to life 206
Dinusha Mendis

PART V INNOVATIVE TECHNOLOGICAL METHODS
14 Playing the IP game: IntangAbility 221
Sabine Jacques
15 Using social media in IP teaching: a review of the use of
social media as a learning and teaching tool 235
Joe Sekhon
16 Teaching with artificial intelligence and virtual reality for
experiential learning 254
Caroline Coles

PART VI ADVANCING EMPLOYABILITY-RELATED SKILLS
17 The value of a good story: involving inventors and
entrepreneurs in higher education as a tool to support
teaching and learning 267
Mandy Haberman
18 IP outside the textbook: professional networking activities
in the IP curriculum 275
Eleonora Rosati
19 Private practitioner’s pragmatic approach fits the business
minded student’s requirements 284
Agathe Michel-de Cazotte
20 Teaching IP management to engineers, scientists,
entrepreneurs and managers 290
Peter van Dongen

PART VII FURTHER AVAILABLE RESOURCES
21 A moveable brownbag 298
Brian L. Frye
22 Making copyright law accessible to all creatives using
CopyrightUser.org 309
Bartolomeo Meletti
23 UK IPO resources for IP education 323
Lisa Redman and Catherine Davies

PART VIII REFLECTIONS AND CONCLUSIONS
24 Reflections and conclusions 335

Index