The Future of Creative Work


The Future of Creative Work

Creativity and Digital Disruption

9781839101090 Edward Elgar Publishing
Edited by Greg Hearn, Professor, Creative Industries Faculty, Queensland University of Technology, Australia
Publication Date: 2020 ISBN: 978 1 83910 109 0 Extent: 288 pp
The Future of Creative Work provides a unique overview of the changing nature of creative work, examining how digital developments and the rise of intangible capital are causing an upheaval in the social institutions of work. It offers a profound insight into how this technological and social evolution will affect creative professions.

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The Future of Creative Work provides a unique overview of the changing nature of creative work, examining how digital developments and the rise of intangible capital are causing an upheaval in the social institutions of work. It offers a profound insight into how this technological and social evolution will affect creative professions.
Expert international contributors explore how robotics, artificial intelligence, blockchain, global digital platforms and autonomous systems will shape the design, production and consumption of culture. Taking a multidisciplinary approach incorporating creative industries studies, business, education and economics, the book analyses the technological drivers of disruption in the world of creative work. Chapters reveal how these changes will create new axes of power and inequality in the global sphere of creative work, predicting that conventional creative professions will be challenged and different species of creative work will evolve as a result.
By charting the impact of digital and technological developments, The Future of Creative Work challenges traditional views of creative work, careers and education. This book will be a valuable resource for students and researchers undertaking creative industries studies. Its discussion of the application of creative careers across the economy will also be beneficial for scholars and practitioners interested in business, economics, and advertising and marketing studies.
Critical Acclaim
‘What do we know about the future of creative work? A lot more now, thanks to Greg Hearn’s new book and the impressive list of contributors. This book, with fifteen chapters from a high quality, international authorship contributes to our knowledge through four sections: the evolution of creative work, digital disruption and creative work, changing contexts of creative work, and educating for the future. This book will be both a thought provoking and entertaining contribution for people interested in creative work and the teaching and researching in the area.’
– Keith Townsend, Griffith University, Australia

‘This volume offers a multidisciplinary and global perspective on the many forms and functions of creative work and creative workers. Moreover, the work delves deeply into the technological innovations that are transforming creative work and the careers of creative workers. A key insight is how communication technologies are promoting spatially disaggregated collaborations amongst creative and non-creative work participants. These findings offer unique insights into how creative work practices may be applicable to a wider scope of employment disrupted by the global COVID pandemic.’
– Robert DeFillippi, Suffolk University, US

‘The Future of Creative Work is a comprehensive exploration of issues that so many of us think about. The book looks into all the corners of creative work, old and new. In doing this, it considers changing technology, changing modes of work, and the production of social, cultural and economic value through creative work. 3D printers, robots and AI, teaching and learning in the arts like dance, the effects of casualisation and nomadism in the creative economy, and questions about whether creativity future-proofs students and workers are all important matters considered in the book. It is a perfect book for this time.’
– David Rooney, Macquarie University, Australia

‘The outstanding set of contributors to this book provide a state of the art analysis of the changing world of creative work. The book covers the gap between the rhetoric and reality of creative work and shows how technological change is impacting the institutions, regulations, motivations and identities that shape and enable creative work. This is a rich, timely and thoughtful collection which is a must read for those researching this field.’
– Adrian Wilkinson, Griffith University, Australia
Contributors: M. Belek Fialho Teixeira, A. Bilandzic, C. Bilton, C. Bowman, R. Bridgstock, G.A. Caldwell, N. Collie, S. Cunningham, G. Hearn, R.O. Lopes, M. McCutcheon, O. Mengi, J. Potts, A. Pyka, E. Rennie, J. Roberts, J.H.P. Rodrigues, M.D. Ryan, P.P. Saviotti, A.K. Schapals, C. Stewart, J. Swart, B.Y. Thompson, R. Tytler, B. Vermeulen, P. White, C. Wilson-Barnao 


1 The future of creative work: creativity and digital disruption 1
Greg Hearn

2 The creative economy: the rise and risks of intangible
capital and the future of creative work 14
Greg Hearn and Marion McCutcheon
3 The relationship between creative employment and local
economies outside capital cities 34
Greg Hearn, Stuart Cunningham, Marion McCutcheon
and Mark David Ryan
4 A taxonomic structural change perspective on the economic
impact of robots and artificial intelligence on creative work 57
Ben Vermeulen, Andreas Pyka and Pier Paolo Saviotti

5 New economic infrastructures for creative work 78
Ellie Rennie and Jason Potts
6 Automated journalism: expendable or supplementary for
the future of journalistic work? 99
Aljosha Karim Schapals
7 Robotics and artificial intelligence in architecture: what
skills will architects need in 2050? 108
Cori Stewart, Glenda Amayo Caldwell, Müge Belek Fialho
Teixeira and Jonathan Roberts
8 Museum curation in the digital age 123
Rui Oliveira Lopes

9 The role of casual creative environments for creative work
in cities: implications for the future creative city 141
Ana Bilandzic, Onur Mengi and Greg Hearn
10 Digital nomadism: mobility, millennials and the future of
work in the online gig economy 156
Beverly Yuen Thompson
11 Playing with TikTok: algorithmic culture and the future of
creative work 172
Natalie Collie and Caroline Wilson-Barnao
12 Managing embedded creative work: the challenge of causal
ambiguity 189
Cliff Bowman and Juani Swart

13 Creativity 2.0: new approaches to creative economy work
and education in the creative industries 212
Chris Bilton
14 When dancers learn to teach dance: how creatives acquire
expertise in multiple domains to improve employability 229
Jose Hilario Pereira Rodrigues
15 Do creative skills future-proof your job? Creativity and
the future of work in an age of exponential technological
advancement 245
Ruth Bridgstock, Russell Tytler and Peta White

Index 259
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